Like consultations, all the high-end car brands recently tossed and launched various new energy vehicles. In recent years, they have entered a peak period. Mercedes-Benz launched the flagship S-class hybrid production car S400HYBRID in China as early as August 2009. In the same year, Lexus introduced the hybrid LS600hL for the LS series. BMW and Audi also followed their own high-end models. Hybrid models and corresponding mass production plans. Since 2010, the Volkswagen Touareg, Porsche panamera, and even Ferrari and other high-end models have introduced hybrid versions. The introduction of the hybrid version for a time seems to have become a trend for high-end brands.
Take a closer look at the current high-end car market, each model has its own technical selling point. The Mercedes-Benz S-Class 400, the BMW 730Li, the Lexus RX400h, and the Infiniti M35h all use hybrid technology, although their target consumers are the same. The reason why this kind of situation occurs is that due to technical limitations, vehicles that want to protect the environment will have to pay higher costs, and the sales price will naturally be higher than that of the same class. Therefore, there are not many models that can enter the marketing segment as intermediate and entry level users, because these two levels of consumer groups are usually sensitive to price. The more expensive models are more expensive, which means that the cost of advanced technology may be better covered by the selling price. For example, Mercedes-Benz’s S400HYBRID is priced at around 1.45 million yuan, similar to the S350 with similar power level. Need 1.44 million yuan, the difference of 10,000 yuan for high-end car consumers and will not form a burden, after all, high-end car consumers are more sensitive to the price than the low-end models consumers are much smaller.
For many high-end car consumers, opening a low-carbon and environmentally-friendly model can also bring them a good image of environmental protection. Luxury and environmental protection have become the future development trend of high-end brands. From a product point of view, hybrid power can still make use of existing vehicle safety design, and it does not require any major intervention in the overall layout. High-end brands emphasize that product performance, comfort and luxury can be fully preserved, through the mix, plug in The development of hybrids without sacrificing customers' comfort, driving pleasure, and practicality while meeting low emissions. Therefore, it is not surprising that high-end brands will first make breakthroughs in hybrid marketization. Until the technology matures, it will be popularized from top to bottom, just as the advanced technology of automobiles has been popularized from high-end to low-end over the past one hundred years.
But out of the hybrid, you will find that high-end cars have another idea for the development of new energy vehicles, especially for pure electric vehicle products, high-end brands are mostly positioned on small vehicles for urban use, mainly using lithium power The battery and motor serve as the drive system for the car. In addition, some premium car manufacturers have also differentiated new energy vehicles from their traditional counterparts, especially BMW and Audi, and even created a sub-brand BMW i series and Audi's e-tron separately for new energy vehicles. Bringing its future new energy vehicles into sub-brands.
The reason why this kind of train of thought arises is that the development of electric vehicles is by no means a simple matter of replacing the powertrain with electric motors and internal combustion engines with electric motors. The technology of electric vehicles is not only dependent on the optimization of battery technology, but also Every detail at the beginning of vehicle design is considered. Taking the safety of electric vehicles as an example, Audi considers possible collisions of e-tron electric vehicles. In the design of electrical high-voltage systems, the power transmission components are insulated from other parts, and all wires are involved in the high voltage part during the layout process. , all make a considerable safety margin. Once the electric car collides, the power control system will automatically cut off the connection between the battery and the power unit. BMW, on the other hand, uses an aluminum frame that meets collision safety requirements in electric car i3, and uses high-strength but lighter-weight CFRP carbon fiber-reinforced plastic in the passenger compartment and body panels.
In fact, most of the high-end car brands involved in the design and manufacture of electric vehicles are trying to use a variety of complex technologies to ensure the same reliability and safety of electric vehicles as traditional internal combustion engines.
Domestic companies are accustomed to increasing battery capacity by increasing the mileage of electric vehicles.
However, BMW, Audi and other high-end brand companies are making efforts to reduce the aerodynamics and body weight, so that all components in the energy consumption are minimized. The city's pure electric vehicle i3 launched by BMW has a body weight of only 1250 kg, which is 250 kg to 300 kg less than conventional electric vehicles, and the cruising range can reach 257 km. Audi CityE-tronConcept also reduces body size, reduces carrying capacity, and reduces The car recharges in three ways to achieve higher battery life.
In contrast, the enthusiasm of Chinese companies for hybrid vehicles is generally low. However, the introduction of electric vehicles after spring rains fell in love with the development and marketization of electric vehicles, and they were launched in the absence of adequate road failure monitoring power management and related tests. In operation, some products have not even been tested at low temperature and high temperature, and they have already started trial operation in pilot cities so that there are many problems that could be solved in the laboratory.
Judging from the current situation, the development of new energy vehicles for foreign high-end car brands may be somewhat complicated. However, it is not difficult to see from the development ideas of these companies that new energy vehicles such as electric vehicles will develop in the future, whether they are Design or manufacturing will be a revolutionary change. However, for Chinese companies, it is not as simple as replacing a simple power system with the desire to achieve marketization of electric vehicles and to surpass multinational companies.
Take a closer look at the current high-end car market, each model has its own technical selling point. The Mercedes-Benz S-Class 400, the BMW 730Li, the Lexus RX400h, and the Infiniti M35h all use hybrid technology, although their target consumers are the same. The reason why this kind of situation occurs is that due to technical limitations, vehicles that want to protect the environment will have to pay higher costs, and the sales price will naturally be higher than that of the same class. Therefore, there are not many models that can enter the marketing segment as intermediate and entry level users, because these two levels of consumer groups are usually sensitive to price. The more expensive models are more expensive, which means that the cost of advanced technology may be better covered by the selling price. For example, Mercedes-Benz’s S400HYBRID is priced at around 1.45 million yuan, similar to the S350 with similar power level. Need 1.44 million yuan, the difference of 10,000 yuan for high-end car consumers and will not form a burden, after all, high-end car consumers are more sensitive to the price than the low-end models consumers are much smaller.
For many high-end car consumers, opening a low-carbon and environmentally-friendly model can also bring them a good image of environmental protection. Luxury and environmental protection have become the future development trend of high-end brands. From a product point of view, hybrid power can still make use of existing vehicle safety design, and it does not require any major intervention in the overall layout. High-end brands emphasize that product performance, comfort and luxury can be fully preserved, through the mix, plug in The development of hybrids without sacrificing customers' comfort, driving pleasure, and practicality while meeting low emissions. Therefore, it is not surprising that high-end brands will first make breakthroughs in hybrid marketization. Until the technology matures, it will be popularized from top to bottom, just as the advanced technology of automobiles has been popularized from high-end to low-end over the past one hundred years.
But out of the hybrid, you will find that high-end cars have another idea for the development of new energy vehicles, especially for pure electric vehicle products, high-end brands are mostly positioned on small vehicles for urban use, mainly using lithium power The battery and motor serve as the drive system for the car. In addition, some premium car manufacturers have also differentiated new energy vehicles from their traditional counterparts, especially BMW and Audi, and even created a sub-brand BMW i series and Audi's e-tron separately for new energy vehicles. Bringing its future new energy vehicles into sub-brands.
The reason why this kind of train of thought arises is that the development of electric vehicles is by no means a simple matter of replacing the powertrain with electric motors and internal combustion engines with electric motors. The technology of electric vehicles is not only dependent on the optimization of battery technology, but also Every detail at the beginning of vehicle design is considered. Taking the safety of electric vehicles as an example, Audi considers possible collisions of e-tron electric vehicles. In the design of electrical high-voltage systems, the power transmission components are insulated from other parts, and all wires are involved in the high voltage part during the layout process. , all make a considerable safety margin. Once the electric car collides, the power control system will automatically cut off the connection between the battery and the power unit. BMW, on the other hand, uses an aluminum frame that meets collision safety requirements in electric car i3, and uses high-strength but lighter-weight CFRP carbon fiber-reinforced plastic in the passenger compartment and body panels.
In fact, most of the high-end car brands involved in the design and manufacture of electric vehicles are trying to use a variety of complex technologies to ensure the same reliability and safety of electric vehicles as traditional internal combustion engines.
Domestic companies are accustomed to increasing battery capacity by increasing the mileage of electric vehicles.
However, BMW, Audi and other high-end brand companies are making efforts to reduce the aerodynamics and body weight, so that all components in the energy consumption are minimized. The city's pure electric vehicle i3 launched by BMW has a body weight of only 1250 kg, which is 250 kg to 300 kg less than conventional electric vehicles, and the cruising range can reach 257 km. Audi CityE-tronConcept also reduces body size, reduces carrying capacity, and reduces The car recharges in three ways to achieve higher battery life.
In contrast, the enthusiasm of Chinese companies for hybrid vehicles is generally low. However, the introduction of electric vehicles after spring rains fell in love with the development and marketization of electric vehicles, and they were launched in the absence of adequate road failure monitoring power management and related tests. In operation, some products have not even been tested at low temperature and high temperature, and they have already started trial operation in pilot cities so that there are many problems that could be solved in the laboratory.
Judging from the current situation, the development of new energy vehicles for foreign high-end car brands may be somewhat complicated. However, it is not difficult to see from the development ideas of these companies that new energy vehicles such as electric vehicles will develop in the future, whether they are Design or manufacturing will be a revolutionary change. However, for Chinese companies, it is not as simple as replacing a simple power system with the desire to achieve marketization of electric vehicles and to surpass multinational companies.
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