In the first half of the year, the performance of the top three heavy truck sales declined

On July 8, the China Association of Automobile Manufacturers released production and sales data for the first half of this year. It is worth noting that although the industry's top three are still Dongfeng, CNHTC and FAW, compared with the same period of last year, these three companies saw sales decline without exception.

In the ranking order, in the first half of this year, Dongfeng sold 114,100 units, heavy truck sales reached 92,700 units, and FAW sold 87,300 units. Only Dongfeng sold more than 100,000 units. In the first half of last year, although the top three industries were still the three companies, the ranking order was different: FAW was ranked first with 132,200 units, and the second place was still heavy trucks with sales of 115,500 units. Dongfeng ranked third with sales of 115,000 vehicles. In the first half of last year, the top three sales exceeded 100,000 vehicles.

From the analysis of market share, the top three sales in the first half of this year accounted for 54% of the total sales of the top nine companies. This figure was 62% last year. To a certain extent, the top three companies’ 8% of the market was snatched by companies ranked 4-9. Specifically, the market share of Dongfeng in the first half of this year was 21% (19.7% last year), heavy trucks 17% (19.8% last year) and FAW 16.1% (22.6% last year). It can be seen that among the top three companies in the industry, FAW has experienced the most serious decline in sales, rankings, and market share; Dongfeng has only slightly decreased its sales, and its industry rankings and market share have both increased. “The decline in the liberation market share is mainly due to the decline in the production and sales volume of the Liuate, Qingdao, and Chengdu bases of the liberation company,” said the relevant person in charge of the liberation of FAW.

The impact of the models is huge “Structural adjustments have the largest impact on FAW liberation, and oil prices and driver salaries are rising, but freight rates have not risen. Therefore, the current logistics costs are relatively high, leading to a slowdown in the demand for car buyers and the demand for vehicle use in the entire logistics industry. The strength of FAW's liberation was precisely that of road vehicles, and the impact of FAW's liberation by the drastic drop in the tractor market was down 34% year-on-year.As for engineering vehicles, the demand for construction vehicles for construction vehicles is rigid. It is also a shortcoming of liberation. This also shows that the product structure of FAW’s liberation is not very good.” Industry insiders analyzed: “In the first half of last year, FAW liberated a total of 147,000 heavy-duty trucks. The sales volume increased by 135%. , Liberation tractors sales of 80,000 units, the market share of 39%; liberation of cargo sales of 53,000 vehicles, the market share of 21%."

According to statistics from the Ministry of Communications, in the first half of the year, China's total volume of road freight and cargo turnover were 13.1 billion tons and 233.7 billion tons kilometers, which was a year-on-year increase of 14.7% and 16.3%. Although the volume of cargo turnover increased, the sales of semi-trailer trucks, which are the mainstay of cargo transportation, actually fell. In the first half of the year, the production and sales of freight cars were 1.468 million and 1.488 million, which was a year-on-year decrease of 2.64% and 0.85%, and the production and sales of semitrailer tractors were 129,900 and 137,600, a decrease of 35.13% and 31.96%, respectively, the most significant drop.

This situation is also reflected in the dealership. “In the first half of the year, the sales volume of our heavy-duty trucks increased significantly and the sales volume of tractors decreased.” A Dongfeng commercial vehicle dealer said: “Dongfeng accumulated 53,529 units of Tianlong in the first half of last year, an increase of 215% over the same period of last year. The declining tractor market this year has lowered the sales of Dongfeng in the first half of this year."

The regional difference is obvious: “Dongfeng Commercial Vehicle just finished the meeting a few days ago and learned about the sales situation of distributors in other regions at the meeting.” The above dealer told reporters: “This year our sales are not very good, I thought other regions The situation of the distributors is the same as ours, and the results are completely different.Dongfeng’s sales in the northwest, southwest, and Henan have all increased.For example, the distributor in Xining, Qinghai Province, sold more than 3,000 vehicles throughout the year and sold more than 2,600 vehicles in the first half of the year. The average monthly sales of 500 to 600 vehicles are mainly sold to the mining area in Golmud, and the main selling product is Dongfeng Hercules, and two distributors in Lanzhou, Gansu, each have sales of more than 1,000 vehicles in the first half of the year. The sales volume is very effective, and Dongfeng has advantages in the western region.Dongfeng has been transforming its marketing since the previous year. From the second half of last year, most of the sales personnel of the factory have been running outside, and each area was previously 3 people. There are more than 10 people now, and the market is more subdivided. This may also be one of the reasons for the increase in the market share of Dongfeng Commercial Vehicles."

In terms of regional structure, the eastern, central, and western regions respectively completed investments in transportation fixed assets of 212.6 billion yuan, 139.6 billion yuan, and 233.2 billion yuan, up 15.9%, 18.7%, and 13.4%, respectively, and the amount of investment in the western region continues to stay ahead.

“The liberation of FAW was good in the eastern region and still lacked in the western region. The traditional weak market for the liberation of FAW was in the west, because Changchun was far away from the west and its dealership funds and capabilities in the western region were relatively weak. With the promotion of the J6 market, the agents are also growing, but the foundation is too thin and the growth rate is slow. The weakness of FAW's liberation in this area is also an important reason for the large decline in sales volume.” industry analysts said.

A heavy truck dealer in Inner Mongolia also realized the difference in regional sales: “In the first half of this year, the southern tractor market was relatively good, and Dongfeng had an advantage in these areas, so sales were ranked highest among the top three in the industry. In Inner Mongolia, this year’s The logistics market has always been not good, the dump truck market is not very good, and many coal mines have ceased production, while the traditional market of Sinotruk in Jinan, our sales network is not very sound here, which is also the reason that restricts its sales. ."

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