Editor's note: Heat pump water heaters have attracted increasing attention in China in recent years. As an industry, the development of heat pump water heaters in China is showing characteristics. At the same time, many problems have also been exposed. How to make the development of heat pump water heaters into the health standard is Companies that are interested in developing in this area need to face common issues and recognize the market status as a prerequisite for effective action.
In the fierce market competition today, consumers pay more attention to the after-sales service of products. Therefore, as the "daring" of the "low-carbon" economic environment, heat pump water heaters, in the absence of market regulations, need to rely on this strategy to obtain greater room for after-sales service.
According to relevant survey and research data, 96% of consumers who do not pay well for services will not complain, but 90% of unsatisfied consumers will not purchase any of the company’s products or services, or tell their experiences. At least 9 other individuals, 13% of consumers with unsatisfactory experiences had told their experience more than 20 people. However, these consumers who listened to other people's experiences have, to a certain degree, premeditated an unfavorable impression on the company, or in turn relayed these experiences to other consumers.
It can be seen that the after-sales service has a bad influence on the development of the company. As we all know, the heat pump water heater market is still in its infancy, and there are certain problems in the quality and technology of products and after-sales service. Heat pump water heaters are technologically innovative products in the industry. Unlike other home appliances, after-sales outlets are relatively mature, and after-sales problems are guaranteed.
According to report, most of the heat pump water heater companies are currently in the initial stage of channel construction, and after-sales service has become the biggest difficulty in the industry. Therefore, when selecting a heat pump water heater, the after-sales problem has become a general concern of the majority of consumers. “The price competition among enterprises has not caused the necessary attention to important factors such as after-sales service. The high rate of product repairs has affected consumer trust in products,†said Yu Xueshun, deputy secretary-general of the China Refrigeration and Air-conditioning Industry Association.
Therefore, the heat pump water heater industry to do a good after-sales service is a crucial part of the development of the industry. After-sales service is done well, to achieve the requirements of customers, the customer's satisfaction will naturally continue to increase, which does not harm the air energy company's branding Gabriel; otherwise, after-sales service does not meet the conditions promised when sales, the customer's Satisfaction will be reduced, and it will also have adverse effects on the development of air energy companies.
After-sales service is a compulsory course in the process of enterprise development. As we all know, heat pump water heater is different from solar energy, electric water heater and other similar products, the heat pump water heater in the process of using the compressor is constantly in working condition, due to the store's installation, personal use of different, water heater product noise, temperature control failure, leaking Such phenomena occur from time to time. The air energy companies can build service stations and do after-sales service projects to solve the problems that consumers have in the use of the products at any time. Even if there are some “small problems†in the products, the intimate service will make them comfortable to accept. At the same time, the caring and intimate service can move customers. Many times, the advertising of the product is not as good as it is. It is even more true that the customer has to say a word of approval to the store!
Good after-sales service is the best promotion before the next sale. It is the main way to increase consumer satisfaction and loyalty. It is an important way to establish the reputation of air energy products and spread corporate image, and it is also an effective way for air energy companies to explore the market. Sharp weapon. With the increasing homogeneity of products, after-sales service has become a part of marketing and has become a means for manufacturers and businesses to compete for consumer's good after-sales service.
The solution to the problem of after-sales service is the actual problem that the enterprise should face. Most of the agents are tired of the customer's entanglement because of the after-sales problem. The heat pump manufacturer should communicate with the agent effectively and assist the agent to handle the problems encountered after the service. At present, the installation, maintenance and service of heat pump products restrict the development of the industry. Therefore, it is very important for the training of the marketing staff. The systematic knowledge training for the marketing personnel is made from the aspects of product composition, working principle, performance comparison, etc., and the continuous breakthrough of the product technology also gives the marketing personnel the opportunity to continue learning, so that In the face of consumers, fully explain the product and promote the brand.
In the fierce market competition today, consumers pay more attention to the after-sales service of products. Therefore, as the "daring" of the "low-carbon" economic environment, heat pump water heaters, in the absence of market regulations, need to rely on this strategy to obtain greater room for after-sales service.
According to relevant survey and research data, 96% of consumers who do not pay well for services will not complain, but 90% of unsatisfied consumers will not purchase any of the company’s products or services, or tell their experiences. At least 9 other individuals, 13% of consumers with unsatisfactory experiences had told their experience more than 20 people. However, these consumers who listened to other people's experiences have, to a certain degree, premeditated an unfavorable impression on the company, or in turn relayed these experiences to other consumers.
It can be seen that the after-sales service has a bad influence on the development of the company. As we all know, the heat pump water heater market is still in its infancy, and there are certain problems in the quality and technology of products and after-sales service. Heat pump water heaters are technologically innovative products in the industry. Unlike other home appliances, after-sales outlets are relatively mature, and after-sales problems are guaranteed.
According to report, most of the heat pump water heater companies are currently in the initial stage of channel construction, and after-sales service has become the biggest difficulty in the industry. Therefore, when selecting a heat pump water heater, the after-sales problem has become a general concern of the majority of consumers. “The price competition among enterprises has not caused the necessary attention to important factors such as after-sales service. The high rate of product repairs has affected consumer trust in products,†said Yu Xueshun, deputy secretary-general of the China Refrigeration and Air-conditioning Industry Association.
Therefore, the heat pump water heater industry to do a good after-sales service is a crucial part of the development of the industry. After-sales service is done well, to achieve the requirements of customers, the customer's satisfaction will naturally continue to increase, which does not harm the air energy company's branding Gabriel; otherwise, after-sales service does not meet the conditions promised when sales, the customer's Satisfaction will be reduced, and it will also have adverse effects on the development of air energy companies.
After-sales service is a compulsory course in the process of enterprise development. As we all know, heat pump water heater is different from solar energy, electric water heater and other similar products, the heat pump water heater in the process of using the compressor is constantly in working condition, due to the store's installation, personal use of different, water heater product noise, temperature control failure, leaking Such phenomena occur from time to time. The air energy companies can build service stations and do after-sales service projects to solve the problems that consumers have in the use of the products at any time. Even if there are some “small problems†in the products, the intimate service will make them comfortable to accept. At the same time, the caring and intimate service can move customers. Many times, the advertising of the product is not as good as it is. It is even more true that the customer has to say a word of approval to the store!
Good after-sales service is the best promotion before the next sale. It is the main way to increase consumer satisfaction and loyalty. It is an important way to establish the reputation of air energy products and spread corporate image, and it is also an effective way for air energy companies to explore the market. Sharp weapon. With the increasing homogeneity of products, after-sales service has become a part of marketing and has become a means for manufacturers and businesses to compete for consumer's good after-sales service.
The solution to the problem of after-sales service is the actual problem that the enterprise should face. Most of the agents are tired of the customer's entanglement because of the after-sales problem. The heat pump manufacturer should communicate with the agent effectively and assist the agent to handle the problems encountered after the service. At present, the installation, maintenance and service of heat pump products restrict the development of the industry. Therefore, it is very important for the training of the marketing staff. The systematic knowledge training for the marketing personnel is made from the aspects of product composition, working principle, performance comparison, etc., and the continuous breakthrough of the product technology also gives the marketing personnel the opportunity to continue learning, so that In the face of consumers, fully explain the product and promote the brand.
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