Wang Fengying: The lack of brand in the automotive industry is the reality to take the high road

The 40-year-old Wang Fengying is one of the youngest representatives of the auto industry of the two associations, but she is also a veteran of self-owned brand cars as an automaker developed with China's own brands.

At the two sessions this year, she brought a motion on auto exports and the quality of automobiles, which are also the major issues faced by domestic auto brands in the development process.

The lack of brand is a reality. As a major domestic auto exporter of the brand, Great Wall Motor has been in the overseas market for many years, making it a profound experience of the Chinese automobile's weakness in the international market.

Wang Fengying said: "China's auto companies are the most lacking brands, this is a real problem." Due to the lack of brands, and the lack of overall strategic planning for export companies, a series of problems and risks are also accumulating and emerging, such as export prices Low, chaotic export order, etc.

In response, Wang Fengying said: "The launch of the 'Chinese car' brand, in addition to independent brand companies need to constantly improve their own technology research and development and product quality level, the brand market service system, but also need to guide the country from the industrial policy and supporting the construction of the environment, Give the company directions and corresponding encouragement support.”

In the proposal submitted this time, she proposed that the State should increase the “going out” of China’s autos to the national strategic height and formulate relevant industrial policies. Only in this way can the parties improve the height of the “Chinese car” brand building. The emphasis is on facilitating the integration and coordination of related resources and facilitating the formulation and implementation of relevant supporting policies.

In addition to responding to changes in foreign markets, the “three-high” strategy is proposed. In the domestic market, independent brands also face new challenges.

The reporter learned that in response to changes in the market, the Great Wall will adopt the "three highs" (ie, high-luxury, high-performance, high-tech) strategy and launch "three high" models to meet the market consumption upgrade. At the same time, through the implementation of this strategy, the Great Wall will be the leading brand in the three segments of the sedan, SUV and pickup, and will be the high-end brand in its own brand.

Wang Fengying said: "Our goal is to achieve the same high performance of similar products and imported vehicles before 2015, so that the overall performance can reach a considerable level."

At the same time, the Great Wall will re-brand its cars, SUVs, and pickup trucks. The models in the three market segments will change from the current unified logo to their own logos.

For the reasons for the bid change, Wang Fengying said: “There may be one of the three brands that are the most successful, but if you use a brand like this and three aspects are unbalanced, it will affect the overall brand development.”