As the year 2023 comes to a close, it's time to reflect on the automotive scene in Europe during 2022. Two of the industry’s powerhouses, Volkswagen and Stellantis, remained at the top as the leading car manufacturers in the region. However, what truly captured attention were the brands that resonated with European consumers—both in terms of popularity and sales performance. In this article, we take a closer look at the top-selling car brands in Europe for 2022, uncovering their achievements and the factors that shaped their success.
Volkswagen Group continued to dominate the European market, maintaining its position as the largest producer of passenger vehicles across the EU, the UK, and EFTA countries. But it wasn’t just one brand that stood out; Stellantis and the Renault Group also made strong moves in a market that saw a 4.1% decline, resulting in just over 11.2 million new vehicle registrations.
Among the most notable statistics from the year was the Peugeot 208 being named the best-selling car model in Europe. While traditional names still held top positions, Dacia stood out with a remarkable 16% increase in sales, showing how even smaller brands can make a big impact.
In the following sections, we will reveal the full list of the top 10 best-selling brands and explore the factors that influenced their performance throughout the year.
**What were the best-selling brands in 2022?**
**#10 – Hyundai**
Sales: 518,566
Fluctuation (2021): +0.5%
Hyundai maintained its position as the tenth best-selling brand in 2022, selling 518,566 units—a small but meaningful increase from the previous year. This growth helped the Hyundai Group, which includes Kia, achieve a 4.2% overall increase in sales, placing it fourth among European automakers.
**#9 – Skoda**
Sales: 538,623
Fluctuation: -8.5%
Skoda experienced a drop in sales, slipping one position in the rankings. The Czech brand sold 538,623 units in 2022, down from 588,863 in 2021. Despite the decline, the Volkswagen Group remained the top automaker in Europe.
**#8 – Kia**
Sales: 542,423
Fluctuation: +7.9%
Kia made a significant leap, moving up to eighth place in 2022. With a 7.9% increase in sales, the South Korean brand solidified its position within the Hyundai Group, which nearly secured third place in the European market.
**#7 – Renault**
Sales: 582,766
Fluctuation: -14.1%
Renault faced a major downturn, losing two positions in the rankings. Sales dropped from 678,709 in 2021 to 582,766 in 2022, reflecting a 14.1% decrease. However, its parent company, Stellantis, remained the second-largest automaker in Europe.
**#6 – Audi**
Sales: 614,545
Fluctuation: +2.9%
Audi was the only premium brand to see an increase in sales, rising from 597,231 to 614,545 units. This growth helped the Volkswagen Group maintain its leadership in the European market, despite broader challenges.
**#5 – Peugeot**
Sales: 619,173
Fluctuation: -14.5%
Despite the success of the Peugeot 208, the brand saw a sharp decline in sales, dropping from 724,313 to 619,173 units. This contributed to its fall from second to fifth place in the rankings.
**#4 – Mercedes**
Sales: 634,697
Fluctuation: -1.5%
Mercedes-Benz recorded a slight decrease in sales, from 644,450 to 634,697 units. The drop was largely attributed to Smart, which saw a massive 39.9% decline in sales.
**#3 – BMW**
Sales: 646,538
Fluctuation: -5.4%
BMW moved up to third place for the first time ever, despite a 5.4% drop in sales. This shift highlighted the evolving dynamics within the premium segment.
**#2 – Toyota**
Sales: 766,769
Fluctuation: +7.6%
Toyota had a standout year, achieving a 7.6% increase in sales and securing second place for the first time in Europe. It also became the most-searched car brand online in 2022.
**#1 – Volkswagen**
Sales: 1,197,455
Fluctuation: -6.9%
Volkswagen retained its position as the top-selling brand in Europe, despite a 6.9% decline in sales. The group as a whole saw a 5.7% drop, but it remained the clear leader in the European market.
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