In the future, what is the development momentum of the luxury car market? The major brands and industry experts have given different forecasts, but they are optimistic about the future high-speed development. According to Zhang Xiaojun, Deputy General Manager of FAW-VW Audi, optimistically, the high-end car market will reach 2 million in the future and will remain at 1.5 million to 1.6 million in pessimistic conditions. However, looking at the capacity planning of major brands in China in 2015, we will know that Audi's forecast is somewhat conservative. The Daimler Group expects that by 2020, the compact luxury car market in China will exceed the scale of 2 million vehicles per year. By then, China will become the world's largest compact luxury car market. According to European and American developed countries, the market share of luxury cars generally exceeds 10%, while the highest is 30%. China's luxury cars account for 6% of overall sales, and there is still room for growth.
The general manager of a luxury car brand China Business Headquarters once predicted in an interview: “The Chinese luxury car market will maintain a faster growth rate than the general passenger car market. This situation will last for five to ten years.†His view Also confirmed by the major brands in the long-term planning of the next five years.
Audi plans to achieve 700,000 sales in China in 2015; Beijing Benz plans to achieve 400,000 to 500,000 capacity in 2015, and this figure does not include Mercedes-Benz imported cars. Although BMW has not explicitly stated its plans for 2015, by 2012, its production in China will reach 300,000. Volvo's plan is to achieve 200,000 sales in China in 2015.
According to foreign experts' predictions, at least ten years in the future, China is still a gold mine in the field of luxury cars represented by German cars. CapgeMINI Consulting's China Problem Expert once said: “In the next ten years, China’s luxury car sales will maintain double-digit growth.†At the same time, some people in the industry pointed out that although the Chinese market has bright prospects, the competition is even fiercer.
The general manager of a luxury car brand China Business Headquarters once predicted in an interview: “The Chinese luxury car market will maintain a faster growth rate than the general passenger car market. This situation will last for five to ten years.†His view Also confirmed by the major brands in the long-term planning of the next five years.
Audi plans to achieve 700,000 sales in China in 2015; Beijing Benz plans to achieve 400,000 to 500,000 capacity in 2015, and this figure does not include Mercedes-Benz imported cars. Although BMW has not explicitly stated its plans for 2015, by 2012, its production in China will reach 300,000. Volvo's plan is to achieve 200,000 sales in China in 2015.
According to foreign experts' predictions, at least ten years in the future, China is still a gold mine in the field of luxury cars represented by German cars. CapgeMINI Consulting's China Problem Expert once said: “In the next ten years, China’s luxury car sales will maintain double-digit growth.†At the same time, some people in the industry pointed out that although the Chinese market has bright prospects, the competition is even fiercer.
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