With the intensification of LED lighting competition, the price of LED products has fallen sharply, and the profit margin has been extremely compressed. In order to enhance the sustainable profitability, many companies have developed market segments and strived to get out of the predicament. However, many LED companies have entered the field that has little contact with the LED industry and tried to diversify their layout. 2017 is nearing its end, and 2018 is coming to us quietly! From the performance reports of major LED display companies, the performance of leading companies in the industry is still growing strongly, and the data is very eye-catching. From the market of LED display market in recent years, the LED display industry has gradually concentrated on companies with technological and scale advantages, the market space has gradually narrowed, and the industry competition has become increasingly fierce. With the intensification of LED lighting competition, the price of LED products has fallen sharply, and the profit margin has been extremely compressed. In order to enhance the sustainable profitability, many companies have developed market segments and strived to get out of the predicament. However, many LED companies have entered the field that has little contact with the LED industry and tried to diversify their layout. In recent years, more and more LED large enterprises have laid out dual main businesses and even multi-main businesses through various forms such as acquisition and cooperation. In fact, the dual main business, and even more major businesses, are not in parallel. According to industry observers, most of the LED listed companies with strong growth in performance have maintained the market share of the original international and domestic LED products, and implemented the strategy of dual main business and even the main business, and actively explored new profit growth points. In recent years, LED companies including Hongli Zhihui, Wanrun Technology, Liard, Lianjian Optoelectronics, Lehman, Alto Electronics, Qinshang, and Changfang Group have laid out the second industry. However, the secondary industry does not mean that it will bring beneficial growth to the company. If we can't effectively balance the main business and the sideline business, the diversified layout may also become a big trap on the road of enterprise development. Hongli Zhihui: LED package + car networking. Prior to this, Hongli Zhihui has proposed a development strategy for 2015. It will evaluate and choose to enter a new new industry suitable for the future development of the company, and strive to make the newly entered industry into a double with LED. Main business form. In the future, Hongli Zhihui will put the development direction of the company's secondary industry on the Internet of Vehicles. After two years of development, Hongli Zhihui invested in car networking companies such as Dina Technology, Hongchuang Power, Hezhong Automobile, and Speedy Network. The company also set up investment and financing platform Hongyi Investment and Yunhong Yunding. Speed ​​Easy Network was included in the company's consolidated statements in June this year, contributing to the company's operating income of 2,890,700 yuan, accounting for 1.78% of total operating income, contributing a net profit of 7,075,500 yuan. In the first three quarters, Hongli Zhihui's operating income was 2.58 billion yuan, a year-on-year increase of 64%; net profit was nearly 260 million yuan, a year-on-year increase of 34%. Wanrun Technology: LED Packaging + Media Internet advertising media business is a new industry entered by Wanrun Technology in 2016. Through the expansion of expansion, it has acquired hundreds of millions of wireless and top-ranking Yixuan. Wanrun Technology has cut into the Internet advertising media industry. Dingsheng Yixuan is mainly engaged in the Internet search engine advertising service of vertical segmentation of home decoration. Yiwan Wireless mainly focuses on APP promotion and advertising of mobile internet. In January 2017, the company successfully acquired the mobile internet advertising company with the programmatic buying technology platform - Vientiane New Action, together with hundreds of millions of wireless, prosperous Yixuan and participating in the Botu advertising, to jointly build upstream creative planning, mid-stream data mining and The key points and misplaced layout of the entire industry chain of Internet advertising media, which integrates technology platform and downstream media resources, the company's embryonic form of Internet advertising media has emerged. In the first three quarters of Wanrun Technology, the operating income was 2.062 billion yuan, an increase of 101.24% over the same period of last year. The net profit attributable to shareholders of listed companies was 132 million yuan, an increase of 12.08% year-on-year. Liard: LED+Culture In recent years, Liard has strategically positioned in cultural science and technology + finance, with the goal of building a happy city. The city of happiness consists of five business segments, namely night travel economy, cultural tourism, intelligent display, VR experience, and sports. The first three sectors are the mature business content of the company, and the latter two sectors are cultivated according to the market development status. Perfect in the middle. In the first half of 2017, Liard continued to maintain a high growth momentum and strived to achieve a net profit target of RMB 1.1-1.3 billion. In the first half of this year, Liard achieved a total operating income of 2.513 billion yuan, an increase of 45.09% over the same period of last year. The net profit attributable to shareholders of listed companies reached 371 million yuan, an increase of 102.04% over the same period of last year. The net profit after deduction was 352 million. Yuan, an increase of 111.67% over the same period last year. Lianjian Optoelectronics: LED + digital media LED predator Lianjian Optoelectronics through the establishment of linkage culture, acquisition and acquisition of time-sharing media, Youtuo public relations, precision Focus, Easystar and other companies have formed a soft and hard integration, digital, online and offline integration At the same time, through the merger of four Internet media and outdoor advertising business companies, the digital outdoor media group was initially established, and several core businesses such as digital equipment technology, brand public relations service and outdoor media network were established. Among them, Lima Network is an efficient advertising management platform for mainstream search engine advertising, mobile advertising, and self-developed advertising products. Its main business model is advertising strategy + advertising technology + advertising. Accurate Focus provides customers with solutions based on mobile Internet for accurate communication and precise marketing. By providing accurate scrm, high-quality +, micro-pass, precision DSP advertising and WeChat friends circle advertising, we can customize the full set of marketing for the company. , advertising, online and offline interaction and resource data analysis solutions. Youtuo PR provides customers with comprehensive integration services including strategic consulting, strategic consulting, interactive marketing, creative execution, sports and entertainment marketing to meet the needs of customers in the mobile era for brand creativity and effectively reach their target audience. Litang Marketing is a company that provides offline activity communication services. According to the actual needs of customers, it digs into the highlights of customer brands or products, and plans and organizes management including public on-site interactive activities, product promotion meetings, press conferences, and new product launches. Online activities such as media communication meetings and tour shows allow the target audience to understand and accept the customer's brand, products or services during the experience and participation, thus enhancing the customer's visibility. The proposed acquisition of Aipu New Media is based on the mobile Internet industry and focuses on the mobile advertising business, with the promotion of integrated media matrix as the carrier and advertising promotion based on the mobile marketing big data platform. The advertising media collection of its self-developed high-quality App products provides high-quality, efficient and stable promotion services for advertisers with its continuous growth of big data user traffic and iteratively updated integrated media matrix products. For the company in the field of Internet advertising has formed a very competitive media resource layout. In the first three quarters of Lianjian Optoelectronics, the operating income was 28.17 yuan, a year-on-year increase of 50.41%, and the net profit attributable to shareholders of listed companies was 346 million yuan, an increase of 33.59%. Alto Electronics: LED+ Financial Services In 2014, Alto Electronics invested in Pengding Chuangying to lay the early stage for the transformation of financial electronics business. Previously, Alto Electronics had proposed a vision for the development of two wings: one wing is LED application, and the other wing is financial electronics. Alto Electronics said that under the general trend of Internet finance, traditional banks are gradually transforming, and new forms of banks such as smart banks and community banks are gradually emerging. In the future, the company will actively do LED business and financial electronics while playing the original On the basis of advantages, carry out innovations in related businesses. While stabilizing the original business in the financial sector, we will vigorously develop new financial technology products, focus on promoting the integration and application of intelligent service robots and the use of big data in the financial industry; promoting the transformation to system integrators, focusing on providing system integration services for small and medium-sized banks. . At the same time, Alto Electronics combines its own advantages, grabs the runway, builds the brand, and builds a first-class technical and sports professional service provider with the help of professional technology + service team. Layout and expansion of LED display and technical services, construction and renovation of intelligent venues, O2O interactive platform operation of stadiums and event rights marketing. Alto Electronics' operating income in the first three quarters was 656 million yuan, an increase of 134.2% year-on-year. The net profit attributable to shareholders of listed companies was 87.14 million yuan, an increase of 46.58% over the same period last year. Lehman shares: LED + sports Lehman shares deepen the football eco-industrial chain, widely deployed football business, business covers the field of sports resources operation, player brokerage, etc. of China A, China B, Portugal, and participate in the world-renowned sports marketing Sports Media Production and Broadcasting Company Swiss Infront Group promotes the internationalization of the company's sports industry; at the same time, the Shenzhen Renren Football Club, the Newcastle Jet Football Club, and the 12th People's Fan Service Platform, which are controlled by the company's actual controllers, etc. The sports investment layout cooperates with each other to build a multi-directional, multi-level and three-dimensional football industry chain. Since 2011, Lehman has become a sponsor of the Super League. Since its involvement in the football industry, its actions in the sports industry have followed. In April 2015, Li Mantie invested 5 million yuan to establish a mobile-related business related mobile Internet APP Technology Co., Ltd. Beijing Lehman Twelfth Technology Co., Ltd.; July 2015, Lehman and Li Mantie Beijing Lehman Kaixin jointly invested in the establishment of Lehman Kaixing Sports Culture Fund, focusing on investment in sports culture, sports technology, Internet and other fields in line with the company's development strategy; at the end of 2015, Lehman shares were also named Portugal. Lehman's operating income in the first three quarters was 473 million yuan, an increase of 17.1% year-on-year. The net profit attributable to shareholders of listed companies was 23.91 million yuan, a year-on-year decrease of 41.8%. Diligent Shares: LED+Education The main business is the diligent share of semiconductor lighting, which is making great strides in the transformation of education. According to incomplete statistics, since last year, Qinshang has spent a total of 6.718 billion yuan to acquire educational assets (including Wharton). The above-mentioned educational assets cover preschool education, K12, international education and vocational training, covering all stages of education. In order to support the transition to education, the company’s shareholding was implemented last year, raising a total of 3.3 billion yuan. This year, the company also stripped off some of its original semiconductor lighting assets and sold it to the brother-in-law of the company's real controller, Li Xuliang, at a price of 1.35 billion yuan. In the first three quarters of Qinshang, the operating income was 1.179 billion yuan, an increase of 85.41% year-on-year. The net profit attributable to shareholders of listed companies was 101 million yuan, an increase of 106.25%. However, the cross-border radical transformation of Qinshang shares is risky, and its controlling shareholder and real controllers have repeatedly failed to lift the liquidation crisis. The premium purchase of more than 10 times has also aggravated the company's transformation. Changfang Group: LED+Education On the basis of packaging, the Changfang Group actively extends the industrial chain and accelerates resource integration, striving to achieve rich business forms and optimization of upstream and downstream industrial chains. At the same time, we are actively looking for high-quality resources in the education industry and achieving leap-forward development through integration. After continuous argumentation and research, the development of the education business of the Changfang Group is positioned as a dual-integrated model of educational entity schools + education consulting services, exploring the model of dual-main development and laying the foundation for the company's long-term stable development. However, the transformation of the Changfang Group has not been smooth, and the Group has continued to decline in terms of profitability. In the first half of this year, the net profit attributable to shareholders of listed companies of the Changfang Group was 37,756,600, a year-on-year decline of -67.20%. This year, leading companies in LED packaging, including Mulinsen, Hongli Zhihui, Guoxing Optoelectronics, Ruifeng Optoelectronics and other leading enterprises have achieved a large increase in revenue and net profit. As a listed company based on LED packaging, the company's profitability has declined year by year, while its education business has not brought substantial contributions. Therefore, the challenges facing the Changfang Group in the future are extremely arduous. In addition to the above-mentioned enterprises, Abisen, Sanan Optoelectronics, Guangdong Ganhua and other enterprises are involved in other industries while operating the LED business. This shows that cross-border has become a trend, and it has also become one of the ways for companies to actively expand new profit growth points. In the vast capital market, there are not many cases of cross-border transformation failure. Diversified layout is not so fun. More and more product lines will inevitably distract the attention of the company. The management ability of the enterprise leadership will also pose the ultimate challenge. Once the scale is out of control, the consequences will be very serious.
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