Pain in the challenge of music and innovation complement each other
In 2017, it was the 10th anniversary of the establishment of Foton Cummins. It was also a bumper year for China's truck market. The sales of truck companies are all the way to the top. The engine as the most important part of the truck, its sales will inevitably rise with the development of the vehicle industry.
The 10th Anniversary of Foton Cummins and the 1 millionth Engine Offline
“From the perspective of the overall sales volume, Foton Cummins will set a record high this year.†Guan Zhanghua told China Truck Network reporter, “Fukuda Cummins has increased sales in light and heavy products. Although the ISF light machine base is relatively large, its Sales still increase by about 25%, and the growth rate is faster than the market growth rate. In the X heavy-duty machine platform, this year's growth rate has reached nearly 50%.†In addition, the reporter learned that Foton Cummins was on road and non-highway products this year. Exports have also achieved good results.
For ten years, Foton Cummins delivered a beautiful answer for the Chinese engine market and itself. However, in the early stages of entering the Chinese market, the development of Foton Cummins is not very optimistic, or that has experienced certain challenges and ups and downs.
Futian Cummins General Manager Guan Zhanghua
According to Guan Zhanghua, Futian Cummins faced the biggest challenge during the period 2010-2012. “The development at that time was very difficult, and the sluggish output was also constrained, and even faced severe supply chain challenges for some time. Even if this were the case, Foton Cummins faced the challenge and actively collaborated with the resources of both shareholders to go out and unite with various brands. Market promotion to gain sales."
Relying on the strong support from the parent companies of both parties, Foton Cummins obtained 20,000 sales orders from the Russian market through Cummins in 2011, and received 15,000 sets of orders from the Brazilian market in 2012. At the same time, in the domestic market, Foton Cummins intensified its end-users and laid the foundation for the market in the promotion activities of Futian Ao Ling and Futian Omar.
For Futian Cummins, challenges and innovations complement each other. Perhaps Futian Cummins believes that innovation is to better meet the challenges.
"At the beginning of the ISF series, Foton Cummins took the lead in applying the high pressure common rail technology. In the era of mechanical pump engines, although high pressure common rail products have excellent performance and quality, they are not the direction of choice. During the regulatory period, the advantages of ISF's high pressure common rail products were demonstrated again, and they took the lead with absolute advantage and experience in the market.In addition, in the field of heavy-duty engines, Foton Cummins G-Series and X-platform were the first to introduce a 100,000-kilometer oil change interval in the industry. The opening of the heavy-duty truck oil change cycle is the first of its kind. At the same time, the integration of intelligent systems on the engine is also a manifestation of the product's innovation.†Guan Zhanghua said. Judging from the current development trend, Futian Cummins' innovation in products is in line with the development trend of the entire vehicle and engine industry. It can also be said that Futian Cummins has obtained the initiative to respond to challenges with its innovative concept.
Foton Cummins X12 Engine
In addition, Futian Cummins is still adhering to the concept of innovation in the management mode, which is also an important reason why Foton Cummins continues to grow in the challenge.
According to Guan Zhanghua, Foton Cummins has developed from initial manufacturing to a global production system. "Currently, the fault-proofing technology used by Foton Cummins is summed up in Cummins's 100-year manufacturing experience all over the world. Even if North American factories are not so comprehensive, it can be said that Foton Cummins has broken the tradition in terms of products and production."
In the field of Chinese engines, Foton Cummins should be considered a latecomer. To succeed, it must provide better value to Chinese users. This point, Futian Cummins has always been fully committed.
Foton Cummins Power
"In 2010, Foton Cummins identified the direction of development and used Cummins' resources to do a good job of product performance and quality, slowly gaining user recognition and market reputation. At the same time, Foton Cummins set up a customer support department during this period, and has a dedicated person. In-depth market, close to the end user, understand the changes in user needs.†Guan Zhanghua told reporters. The transformation from the organization is enough to see that the innovative concept of Foton Cummins has penetrated into the management level and has achieved fruitful results.
Relying on the parent company and its own vitality
On the road to challenge and innovate, it is necessary to maintain vitality. Guan Zhanghua believes that the vitality of Foton Cummins comes from the support of both parent companies and their diversified development.
General Manager of Foton Cummins Interviewed by China Truck Network Reporter
According to report, in the early development stage, Foton Cummins only served two or three light trucks and light passengers. However, after several years of product layout, Foton Cummins has a global customer base and its products have extended from the highway to the non-highway areas. In terms of diversified development, Foton Cummins has achieved a lot.
Guan Zhanghua stated that diversified development is the focus of Futian Cummins's development in recent years, including market diversification and product diversification. “In 2014, Foton Cummins was not optimistic about its sales in the Brazilian market, but 2014 was exactly the year that Foton Cummins vigorously developed in the domestic market. In particular, with the implementation of the Fourth National Regulations, the overall sales of Foton Cummins were guaranteed and guaranteed. Futian Cummins's stable operation.At the same time, in product diversification, Foton Cummins has covered the roads in the field of three European-European products, non-road field three-phase-four-phase products, has greatly improved the ability to resist risks. ."
Foton Cummins ISF Series Power
In addition to diversified development, the support of both parent companies is also an important reason for the vitality of Foton Cummins. It is understood that as the development concepts of Cummins and Futian are relatively uniform, the strategy is more convenient and complementary, and it is also more conducive to the development of Cummins. Guan Zhanghua told the China Trucking Network reporter: “Fukuda Cummins is a production base that bases itself on China and serves the world. In the past, Cummins brought global products to China to serve Chinese users, and Futian Cummins has launched a new brand with the implementation of market-friendly strategies. The development platform not only serves domestic users such as Futian, but also global markets. This also shows that the products of Foton Cummins have been recognized globally.†In addition, Foton Motors has also provided full support for Foton Cummins products. Fukuda has only identified Foton Cummins products in the selection of Ouma's power, and Foton Cummins has also taken the absolute advantage in the selection of the power of the latest Auman EST super truck.
Face new challenges and meet new challenges
In the face of the industry's hotly debated national emission regulations, Foton Cummins has been fully prepared but still has some pressure. “At the stage of the national laws and regulations, the competition will intensify, and it will also be an opportunity for Futian Cummins.†Guan Zhanghua said.
The research and development of S6 products must not only have the support of advanced technologies, but also must have certain financial support. At present, the competitors’ investment in SVI products is very large, and Futian Cummins will face certain challenges in terms of product prices. Guan Zhanghua said frankly.
Foton Cummins X12 S6 Technology Engine
“But in terms of product maturity, Foton Cummins has accumulated a certain amount of experience in product quality after years of technological innovation, and the Euro VI product platform has already provided global users. At the same time, Foton Cummins has a very wide range of economic and operational The scale, including domestic and international roads and off-road areas, is the advantage of Foton Cummins,†Guan Zhanghua told reporters.
“Fukuda Cummins ushered in a turning point in the development of the country’s fourth emission stage. After the stabilization period, the market share of Foton Cummins has improved in the five national regulatory stages. It is believed that Futian Cummins remains in the stage of the forthcoming national laws and regulations. It will seize opportunities and further expand the brand's influence.â€
After ten years of grinding, today's Futian Cummins has shown his edge, and Futian Cummins, who is standing at a new starting point, will still be accompanied by challenges and innovations. Unlike ten years ago, Futian Cummins, after experiencing “Nirvana of the Phoenix,†is bound to Jianfeng pointed, invincible!
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