Network opens a new model for marketing instrumentation industry

According to statistics, in the first half of this year, the total industrial output value of the instrumentation industry in China was 307.509 billion yuan, a year-on-year increase of 14.86%, and the sales value was 298.036 billion yuan, a year-on-year increase of 14.94%. From January to June, the national instrumentation industry completed export delivery value of 51.413 billion yuan, a cumulative increase of 10.18%. During the past eleventh five-year period, China's instrumentation industry has grown at a rate of about 20%.

It can be seen that, after being affected by factors such as raw material costs and labor costs, the instrumentation industry has entered a relatively slow growth phase from a high-speed growth position. And this change will be accompanied by most companies are facing greater cost pressures, inventory pressures. Under such an economic environment full of uncertainty, it is particularly important for large and medium-sized instrument and meter companies how to use existing resources to flexibly seize the market.

In the past, most of the instrumentation industry used on-site visits, exhibition sales, and telemarketing. Later, with the popularity of the Internet, network marketing has become part of the marketing strategy of the majority of instrumentation companies. Today, as the number of Chinese Internet users grows, the sales model of the instrumentation industry begins to fundamentally shift, and Internet marketing has really played its role in the initial speculation. According to the author's understanding, some small instrumentation agents and manufacturers account for over 80% of the company's network marketing. Some large instrumentation companies have set up specialized e-commerce companies to conduct specialized operations, such as Shanghai Automation Instrumentation. Shanghai Co., Ltd. opened up a marketing network for automated instruments in Shanghai and Anhui Tiankang Group registered Anhui Tiankang E-commerce Co., Ltd.

The popularity of the Internet has brought about fundamental changes in the marketing model, and can even make up for differences in other marketing models. For example, most of the current exhibition sales have the following drawbacks: 1. There are many exhibitions and the preparation period is short. Inadequate attraction, lack of professional exhibitors; 2, the exhibition venue supporting facilities can not keep up, although many local governments are happy to organize, but traffic, accommodation, catering, but can not keep up; 3, the cost is not low, the effect is not Obviously, the price/performance ratio is not high. 4. The lack of innovation and the model of the exhibition cannot be sustained. There were many successful exhibitions that were done early on. After one or two successes, the nature changed and became a tasteless.

The instrument industry leading platform - China Instrument Network recently launched the Instrument Industry Online Expo just to make up for this. The online exhibition is a brand-new cooperation platform opened by China Instrument Network for buyers and suppliers. Compared with the traditional offline exhibition, the online exhibition exhibition time breaks the deadline of the exhibition for three or four days and extends the time to two months. More lasting, the Expo will be launched at 1500 yuan / 2500 yuan / 5600 yuan third-tier show package, compared to the traditional show cheaper, more exhibitors to save room and board, transportation and other costs, China Instrument Network is the current instrument industry With a platform with the largest number of professional procurement users, the strong website viscosity will make the target audience of the Expo more widespread. In the same period, the exhibition held press conferences and gathering matchmaking sessions. All exhibited products were compiled into a series of activities such as the “Product Purchasing Manual” sent to more than 1,500 target purchasers, making the value of online fairs even higher.

The online exhibition of instrument industry is just a starting point for online marketing exploration in many instrumentation industry. With the advancement of the instrument and meter industry in the twelfth five-year period, the acceleration of integration and integration work, and the development of green environmental protection, more marketing models will rise. Into the public view.