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They did not come – absent from the top ten internationally famous brands of Beijing Auto Show

Although the scale of the Beijing Auto Show has never been larger, a closer look reveals that several renowned international brands are still missing from the event, which leaves some fans feeling slightly disappointed. Ferrari, the pinnacle of supercar excellence, holds an irreplaceable place in the hearts of car enthusiasts. It made its debut at the 2002 Beijing International Auto Show and again at the 2003 Shanghai International Auto Show, drawing massive crowds each time. However, this year’s Beijing show saw no presence from Ferrari, causing a wave of disappointment among its loyal followers. Maserati, another prestigious brand under the Ferrari umbrella, is also highly regarded for its unique design and performance. In the Beijing Ferrari showroom, Maserati was displayed alongside Ferrari models, and the event featured appearances by well-known Chinese star Ren Xianqi. Lotus, the iconic British sports car brand, made its debut at the Shanghai Auto Show last year. Known for its lightweight, high-performance vehicles that offer pure driving enjoyment—despite lacking air conditioning or power steering—Lotus cars are often seen on the streets, with a near-100% return rate. Renault, once a major French automaker, has now merged with the Nissan-Renault Alliance. At the Beijing Auto Show, only Nissan-branded models were on display, while Renault did not have any vehicles参展. However, the strong lineup of Renault trucks shown at the Agricultural Exhibition Hall somewhat compensated for the absence. Opel, a brand well-known in China, has long been popular for its reliable quality and affordable pricing. Models like the Weida, Zafira, and Omega were imported years ago and remain favorites among Chinese consumers. Porsche, the German sports car giant, has been available in China since the early years, with multiple dealerships in Beijing. Visitors could see iconic models such as the 911 and Cayenne at the Yizhuang Development Zone showroom. Rover, a British luxury car brand, entered the Chinese market in March of this year, introducing both Rover and MG models priced over 500,000 yuan. Despite the excitement of the Beijing Auto Show, Rover failed to capitalize on the event, which many consider a missed marketing opportunity. Smart, a small but stylish brand under Mercedes-Benz, is loved worldwide for its compact size and intelligent design. Although not officially launched in China, a few Smart cars have found their way into the domestic market through unofficial channels, with prices exceeding 400,000 yuan. Bugatti, originally an Italian luxury sports car brand, was acquired by Volkswagen in 1998. The newly launched Bugatti Veyron, priced at 1.5 million Deutschmarks—equivalent to three Ferraris—is the most expensive car in the world today, making it a rare sight even at major auto shows. Pontiac, a brand under General Motors, is a classic American automaker that does not operate in the Asia-Pacific region. As a result, it remains absent from the Chinese market, and its absence from the Beijing Auto Show is likely due to GM's strategic focus elsewhere. Editor: Zhang Zhuo Source: Beijing Morning Post

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