According to the 2011 China Automotive Performance, Operations and Design Research (APEAL) report released by JDPower Asia Pacific, the Chinese automobile market has a large number of brands and models, and the competition is fierce. Many newly-listed and redesigned models have caused the overall auto glamour index to hit a new high in nine years. .
In 2011, the average score of the China Automobile Charisma Index was 825 points (a total of 1,000 points), an increase of 17 points compared to 2010.
The index scores of all 10 major items have improved in 2011, with the largest improvements in audio/entertainment equipment/navigation systems and air-conditioning systems, and an increase of 20 points compared to 2010. J. D. Wang Xiaoying, research manager of Power Asia Pacific China, said: “In the dynamic emerging automobile market, the taste and preference of Chinese new car owners is continuously evolving and becoming more mature, which has prompted international and local car manufacturers to continuously upgrade car designs to meet More than customer expectations. Of the models covered in this research report, 54 are brand new and redesigned models that have been introduced over the past two years. The increasingly fierce competition has driven the overall auto glamour index to a new high."
It is reported that this year is the ninth year of JDPower Asia Pacific's launching of China's automotive performance, operation and design research (ie, automotive glamour index research) in China. The Automobile Charisma Index study evaluates vehicle owners' satisfaction with vehicle performance and design during the 2-6 months of ownership based on the ratings of new car owners.
The research involved 82 elements of the top 10 items of the vehicle, including exterior appearance, body interior, storage and space, audio/entertainment equipment/navigation system, seats, air conditioning system, driving performance, engine and transmission system, vision and driving safety, and Fuel economy.
In 2011, the competition in the passenger vehicle market in China reached an unprecedented level of fierce competition. A total of 93 brands and 481 models competed to gain consumers' attention and favor. Compared with 2010, both local brands and international brands have made significant progress.
Korean brand models achieved the greatest improvement in 2011, with an increase of 47 points compared to 2010. The American and European brand models increased by 16 points and 11 points, respectively. Local brand models increased by 12 points. Japanese brand models only increased by 5 points.
Among the 11 award-winning market segments, the German-branded models received four market segment awards. Since the Automobile Charm Index Research began in 2003, the Korean brand models have won the award for the first time this year: Hyundai Rena and Toyota Yaris rank first in the entry-level midsize car segment. In addition, Japanese brands also topped the SUV segment and MPV segment. Local brands FAW and Wuling ranked first in the entry-level mid-size car segment and micro-subsidiary segment respectively. Two models of the US General Motors brand have won the top spot in the compact car segment and the high-end compact market segment.
The study found that the auto glamour index has a strong influence on car owners' loyalty and recommendation. The more satisfied the owner is with the glamour of the models they purchase, the more likely they are to recommend the purchased models to others and purchase the brand again in the future. Among the owners of high glamour index brands, the net recommendation rate and repurchase rate were 37% and 20% respectively on average. However, the net recommendation rate and repurchase rate fell to 20% and 4%, respectively, among the owners of the low glamour index brands.
In terms of improving the glamour index, seats, body interiors, and fuel economy are three major issues that automobile manufacturers need to focus on. The study found that of the top 10 areas that needed improvement, 5 were related to the seat problem; there were two aspects related to body interiors. The fuel economy has been in the top 10 areas for improvement over the past eight years.
Dr. Mei Songlin, general manager of JDPower Asia Pacific Research Services in China, said: “As of the end of 2011, the number of passenger vehicles in China is expected to reach 12.9 million vehicles, and China will continue to be an important market for global car sales. China’s own brand or international brand is very important to win the favor of Chinese consumers.At present, some international brands have made a lot of remarkable efforts in the design of the models and the localization of the appearance, but in order to continuously meet the specific needs of Chinese consumers. With expectations and ever-changing taste preferences, car manufacturers need to continue to increase localization efforts to meet the needs of Chinese consumers."
According to reports, the 2011 China Automotive Performance, Operations and Design Study (APEAL) was based on the evaluation of 17,479 car owners who purchased new cars between October 2010 and June 2011. Data collection was conducted from April to August 2011 and covered 37 major cities in China.
The completely independent JDPower “User Voice†joint research evaluates products and services based on feedback from verified owners and aims to help companies make decisions about products and services based on reliable information. The research results are based solely on the owner's opinion, excluding the opinions of JDPower.
In 2011, the average score of the China Automobile Charisma Index was 825 points (a total of 1,000 points), an increase of 17 points compared to 2010.
The index scores of all 10 major items have improved in 2011, with the largest improvements in audio/entertainment equipment/navigation systems and air-conditioning systems, and an increase of 20 points compared to 2010. J. D. Wang Xiaoying, research manager of Power Asia Pacific China, said: “In the dynamic emerging automobile market, the taste and preference of Chinese new car owners is continuously evolving and becoming more mature, which has prompted international and local car manufacturers to continuously upgrade car designs to meet More than customer expectations. Of the models covered in this research report, 54 are brand new and redesigned models that have been introduced over the past two years. The increasingly fierce competition has driven the overall auto glamour index to a new high."
It is reported that this year is the ninth year of JDPower Asia Pacific's launching of China's automotive performance, operation and design research (ie, automotive glamour index research) in China. The Automobile Charisma Index study evaluates vehicle owners' satisfaction with vehicle performance and design during the 2-6 months of ownership based on the ratings of new car owners.
The research involved 82 elements of the top 10 items of the vehicle, including exterior appearance, body interior, storage and space, audio/entertainment equipment/navigation system, seats, air conditioning system, driving performance, engine and transmission system, vision and driving safety, and Fuel economy.
In 2011, the competition in the passenger vehicle market in China reached an unprecedented level of fierce competition. A total of 93 brands and 481 models competed to gain consumers' attention and favor. Compared with 2010, both local brands and international brands have made significant progress.
Korean brand models achieved the greatest improvement in 2011, with an increase of 47 points compared to 2010. The American and European brand models increased by 16 points and 11 points, respectively. Local brand models increased by 12 points. Japanese brand models only increased by 5 points.
Among the 11 award-winning market segments, the German-branded models received four market segment awards. Since the Automobile Charm Index Research began in 2003, the Korean brand models have won the award for the first time this year: Hyundai Rena and Toyota Yaris rank first in the entry-level midsize car segment. In addition, Japanese brands also topped the SUV segment and MPV segment. Local brands FAW and Wuling ranked first in the entry-level mid-size car segment and micro-subsidiary segment respectively. Two models of the US General Motors brand have won the top spot in the compact car segment and the high-end compact market segment.
The study found that the auto glamour index has a strong influence on car owners' loyalty and recommendation. The more satisfied the owner is with the glamour of the models they purchase, the more likely they are to recommend the purchased models to others and purchase the brand again in the future. Among the owners of high glamour index brands, the net recommendation rate and repurchase rate were 37% and 20% respectively on average. However, the net recommendation rate and repurchase rate fell to 20% and 4%, respectively, among the owners of the low glamour index brands.
In terms of improving the glamour index, seats, body interiors, and fuel economy are three major issues that automobile manufacturers need to focus on. The study found that of the top 10 areas that needed improvement, 5 were related to the seat problem; there were two aspects related to body interiors. The fuel economy has been in the top 10 areas for improvement over the past eight years.
Dr. Mei Songlin, general manager of JDPower Asia Pacific Research Services in China, said: “As of the end of 2011, the number of passenger vehicles in China is expected to reach 12.9 million vehicles, and China will continue to be an important market for global car sales. China’s own brand or international brand is very important to win the favor of Chinese consumers.At present, some international brands have made a lot of remarkable efforts in the design of the models and the localization of the appearance, but in order to continuously meet the specific needs of Chinese consumers. With expectations and ever-changing taste preferences, car manufacturers need to continue to increase localization efforts to meet the needs of Chinese consumers."
According to reports, the 2011 China Automotive Performance, Operations and Design Study (APEAL) was based on the evaluation of 17,479 car owners who purchased new cars between October 2010 and June 2011. Data collection was conducted from April to August 2011 and covered 37 major cities in China.
The completely independent JDPower “User Voice†joint research evaluates products and services based on feedback from verified owners and aims to help companies make decisions about products and services based on reliable information. The research results are based solely on the owner's opinion, excluding the opinions of JDPower.
Cast Steel,Cast Steel Valve,Cast Parts
Kangwei Die Casting Moulds Co., Ltd. , http://www.ytdiecastings.com