The school bus market has attracted much attention since its opening in 2012. With the bus companies launching their own school bus products, the school bus market has gradually developed into a market segment that cannot be ignored in the bus market. In early 2013, industry insiders predicted that the sales growth of the school bus market will reach more than 40%. However, the school bus market in 2013 only closed at an increase of 4.83%, much lower than expected at the beginning of the year, and this sales performance also added more uncertainty to the 2014 school bus market.
2013 school bus growth is much lower than expected
Statistics show that in 2013, the school bus sold a total of 28,429 vehicles, an increase of 4.83% over the 27,120 units in 2012. In terms of branch companies, from January to December, the top 15 bus sales in the school bus market were: 7429 buses for Yutong, 3959 buses for Chang'an, 3110 buses for Guilin, 2,428 buses for Zhongtong, 1671 for Dongfeng special steam, and 1,065 for Suzhou Jinlong. There are 995 Shaolin coaches, 814 Shangrao coaches, 740 Xiangfan wagons, 517 Yantai Shuchi coaches, 452 Ankai coaches, 440 Xiamen Golden Trips, 427 Xiamen Golden Dragons, 360 Dongfeng passenger coaches and 325 Jianghuai coaches. The top 15 companies sold a total of 24,532 school buses in 2013, which accounted for 86.3% of the total school bus market.
In terms of sub-models, among the top 15 companies, product sales with body lengths between 6 and 7 meters are the largest, with a market share of 26.6%; followed by 5-6 meters with a market share of 20.8%; again, 7-8 meters. Occupy 20.5% of the proportion; the smallest share of the body length of 11 ~ 12 meters between the models, the market share of only 1.65%. Small school buses with body lengths of less than 8 meters have become mainstream products in the market, and the proportion of school bus products with body lengths of more than 10 meters is becoming smaller and smaller.
The Datong guardian special school bus designed and developed by SAIC Chase V80 is one of the typical representatives of small school buses. The expanding market scope of this model also reflects the growing demand for small school buses in the current market.
“As of now, SAIC Datong has achieved market share in 26 provinces and cities across the country, firmly occupying the dominance of the light passenger bus market in the first-line regions such as Shanghai and Guangdong, and occupies 80% of the mid-to-high school bus market share in Shanghai. The secondary market and the tertiary market are driven by the primary market to become the representative models of the light passenger bus.In the process of marketing, the guardian special school bus has passed the test of complex urban road conditions in Shanghai, Hunan, and Guangzhou, and has also successfully completed. The task of transporting complicated roads in the Midwestern region has won the approval of government agencies, leasing companies, public transport companies, and public private schools," said the person in charge of SAIC Chase.
Subsidy policy remains the biggest variable <br> <br> for the school bus market in 2013 can be said to be tepid year, the annual growth rate expected a huge difference in the situation, so that the industry is expected to market in 2014 A lot of caution.
“The school bus market is now worse offâ€, and how to develop in the future depends on how the policy and the market coordinate. At present, the policy is not clear, so it is difficult to judge whether the market will grow or decline. This is a policy-affected The market, as long as the policy is clear, the school bus market will develop very well." Industry experts said.
At the same time, he added: "The policies mentioned here mainly refer to fiscal policies, on the one hand, to operating subsidies, and on the other to taxes and fee reductions. The School Bus Safety Management Regulations point out the need for financial support for school bus services. Funds are shared by the central government and local finances, but so far the country has not introduced more specific and specific policies, how the central finance and local finances are shared and how tax and fee reductions are not yet clear.The state has issued a series of school buses. The policies and regulations, but these policies still have a lot of 'sequelae', the current school bus market is a policy of 'uncompleted building', and there are many problems to be solved urgently."
Statistics show that in the school bus market in 2013, the proportion of 5 to 8 meters of school bus products has exceeded 70%, and this kind of product structure will also continue into 2014.
“The state’s financial subsidies for school buses are unclear. School buses with a school height of 8 meters or more generally have higher prices. Without financial subsidies, the operator’s financial pressure on purchases is relatively large; and under 8 meters, especially 5-6 The price of small school buses between meters is relatively low, even if there is no subsidy, the pressure on users when buying will not be too big. Therefore, small school buses will still be the focus of our attention in 2014, and small school buses between 5 and 8 meters are also It will still be the mainstream product of the school bus market in 2014.†said Li Tongsheng, Minister of Culture and Sports of Zhongtong Bus.
Small school bus will continue to dominate the market <br> <br> school bus market is subject to enormous policy implications, financial subsidy policy implementation details of the delay in the introduction, but also makes it difficult to promote school bus products. As a result, the school bus product structure of school bus manufacturers has gradually begun to adjust. Small school buses with small size and relatively low prices have gradually become the darling of the market. Companies have also focused their marketing on the promotion of small school buses.
With the hot market of small school buses, domestic mainstream passenger car manufacturers have launched smaller school buses with shorter body length. In 2012, Suzhou Jinlong Bus launched the 5.9-meter-long Hagrid School Bus; in 2013, Yutong launched the “Little Pan†school bus with a body length of only 5.54 meters and a ride of 19 people. On the 2nd of the month, Dajinlong released the “Dragoncoatr†school bus with a body length of 5.9 meters. SAIC Datong developed the “Guardian†school bus based on the V80 model... In addition, Zhongtong, Wuling, Chang’an, Dongfeng, Guilin Daewoo and other manufacturers Also launched their own small school bus products.
The reason why small school buses are welcomed by the market is because the models are compact and meet the requirements of road conditions in many second- and third-tier cities and even rural areas. On the other hand, the prices of small school buses are relatively low, and the pressure on user acquisition costs is relatively low; the third is small-scale. School bus requirements for drivers Larger school buses are low.
In response, experts in the industry analyzed: “The reason why small school buses perform satisfactorily in sales is because operators need to consider the arrangements for school bus drivers. The requirements for school bus drivers are very high for school bus drivers. Drivers who meet school bus driving conditions are generally satisfied. All of them are the most elite personnel in the driver team of the operator.If it is a passenger or bus company operating a school bus, they are certainly not willing to pay such high wage costs for these elite drivers to drive school buses with low profit margins. Or the cost of running an independent school bus company to run a school bus and employing a school bus driver that meets the requirements may not be something they can't afford. Therefore, the success of the small school bus in the market has a lot to do with the shortage of school bus drivers."
For the school bus market in 2014, school bus manufacturers also focused on small school buses. Li Shengsheng said: “The purchase of school buses with 5 to 6 meters and B licenses is mainly run by private schools or school bus operators. These users are very different from our traditional road passenger bus and bus customer groups. In 2014, we were The main task of the school bus market is to further subdivide the school bus sales channels and arrange special personnel to establish and perfect the school bus sales channels.From the perspective of the entire school bus market, small school buses of 5 to 6 meters account for the school bus market. The proportion is increasing, which is also the fastest growing segment."
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