Household press market business philosophy

According to relevant statistics, in 2012, the sales volume of domestic oil presses in China was only around 30,000 units, and in 2013 it reached 200,000 units. In 2014, it is expected to reach 1 million units, which will steadily increase at a rate of 500% annually. Some experts predict that the domestic oil press market in China will have at least 5 million units in the next three years.

Faced with this giant cake, many manufacturers flock to the city. In 2013, the inventor of the domestic oil press and the leading brand in the industry, the Taikoo domestic oil press, gradually exerted a force in the market, causing the attention and tailing of many brands, undoubtedly stirring up the quiet domestic press market. With the growth of sales, there are more and more domestic oil press brands appearing on the market, about 100, and OEM brands account for more than 80%.

The domestic oil press network has a considerable sales volume. The domestic oil press market must abandon the “speculative” business philosophy. China's diet is very changeable, frying and frying, and it seems that everything can not be separated from the oil. The use of good quality cooking oil is a concern for ordinary people. . In the past two days, the XinNongDou high-quality agricultural product direct-operated store has launched the purchase of peanuts to send free oil crushing services in order to sell the peanuts in the hot store. However, there are businesses more savvy, staring at the "healthy" consumer psychology, directly selling the domestic oil press, the price of the machine is not cheap, to one or two thousand dollars, but sales are good, just an online shop, a month Can sell 1,283 units.

One aunt spent 50 yuan to buy 5 pounds of peanuts and squeezed a pound of oil. "Pour in the peanuts you buy now and see the peanut oil that has been squeezed out of your eyes. It's more suitable for consumers to be assured of the health of food." Yesterday , peanut shop staff lady introduced, as long as the purchase of peanuts in the store, will be free squeezed, and now just started the trial, before an aunt with 5 kg peanuts pressed more than 1 kg of peanut oil, according to 10 yuan / kg of peanuts Under the cost calculation, a pound of more pressed peanut oil is nearly 50 yuan.

"The price is more expensive, but first try to taste it and taste it. Now it smells very fragrant peanut flavor." Yesterday the store, many aunts could not help but try to taste the taste of pressed oil.

In addition to peanut oil, under normal circumstances, sesame, pecan, rapeseed, soybean, corn and sunflower seeds are all able to squeeze oil, the clerk said, may be the reason for the new machine, and now the oil rate is not too high.

In fact, this oil press is not much of a surprise. The manager of the relevant staff of the new agricultural capital Lu said that many healthy people now have a home press at home, which is similar to the machine in the store. “In addition to the healthy nutrition Fresh, pure and fragrant edible oil is another unique convenience service that attracts popularity."

An online shop sells 1,283 sets of oil presses, which are priced at one or two thousand yuan. As the saying goes, it's up to you to be yourself. This is what works when it comes to crushing oil. Now on Taobao, domestic oil presses are still quite popular. Once they enter the word “oil press”, they immediately jumped out more than 7,000 pieces of information. There are dozens of brands of various sizes, and the price is not cheap. Basically, In two thousand dollars. Just an online shop, it will be able to sell 1,283 units in one month, of which the number one seller is the "Belston" automatic type, with monthly sales of 646 pieces and a total of 2,699 comments.

Zou Zou is one of these buyers. “Last week, listening to a friend recommendation, I followed the trend and made a swift purchase. I felt fresh after buying a home. I immediately picked some peanuts, sesame seeds, and walnuts to practice.” Unexpectedly, the oil was still a hard work and a pound of peanuts was poured. After entering the machine, I waited for almost 20 minutes and came out with 4 or 2 peanut oils. “But, really, watching this peanut oil flow out of the machine one by one, it’s still a great sense of accomplishment. The room is full of aromas, especially It smells good."

Just got a bowl of freshly-baked peanut oil. She was not idle at the moment, she immediately cooked her squash, fried radish with a plate, and scrambled eggs with onions. She was estimated to be able to use it for two or three days. “I don’t know if it’s a psychological effect. I feel that it is the result of my own labor, so I feel fragrant. After eating, I can still feel a little peanut flavor. I didn't think the peanut oil I bought had this taste."

After squeezing sesame oil, Zou Zou also studied the sesame residue, using a pulverizer to beat it into powder, mix sugar, and make sesame flour. She was very proud of her plan to expand her “business” and even use it as a salad dish. The olive oils are all intended to be hands-on, but they are actually addictive.

Wholesale peanut peanut oil 5 liters in the wholesale market cost nearly 100 yuan to spend 8 hours "low temperature pure physical press oil", "do not add any preservatives", "1 watt can squeeze 10 jins of oil", each oil press shop Enthralling slogans were broadcasted, and the staff of Berston’s flagship store explained that walnuts, pine nuts, sesame seeds, olive kernels, and flax seeds contain nutrients such as omega 3 unsaturated fatty acids, linolenic acid, and temperatures above 70°C. It will gradually be lost, so the new oil press adopts different working principles to avoid crushing after high-temperature baking and destroying the nutrients therein.

“When many buyers place orders, they all express that they are gifts for elders. Most elderly people have high blood-lipid and high-glucose levels. Cooking at home will pay more attention to the quality of oil. Now genetically modified soybean oil or palm oil and preservatives are all It is safest for the old man to worry about oil pressure.” According to the staff, under normal circumstances, 1 hour of peanut oil can be squeezed out in 1 hour. The machine consumes 1 kWh of electricity for 10 hours in a row, and the cost of electricity is almost 5 Dime.

Hangzhou City Supermarket 5 liters loaded Luhua peanut oil average price of 140 yuan, the retail price of peanuts is around 8 yuan, if the 1 kg of peanuts out of 4 two oil conversion, homemade weight 9.2 kg of 5 liters of peanut oil To spend 184 yuan peanuts, the cost is slightly higher, if you want to save the cost of the public can go directly to the wholesale market, the price of peanuts in the market has been lower, almost as long as 4 yuan per kilogram, accounted for the cost of squeezed 5 liters of peanut oil is 92 yuan, cheaper than the finished product peanut oil bought in the supermarket. However, it takes a long time to extract oil, and 5 liters of oil takes about 8 hours.

“Generally, it is recommended that peanuts and soybeans be baked or flaked for a few minutes to 78 before they are oil-pressed. Then they should be hot pressed. Considering that the water content of these two oils is relatively large, the oil produced is very good. Poor, but also prone to deterioration. In addition, there are customers reflect that cooked sesame crushing oil rate higher than raw sesame seeds, the taste is more fragrant.” The other party provided a variety of oil out of the oil situation, but also want to start oil The reader may wish to refer to it.

The domestic oil press market is bright: the stable market is the key The domestic oil press has not been fully started since its launch. It is still in the incubation phase. As a new product, if you want to be recognized and accepted by consumers, you must invest a lot of resources to carry out relevant communication.

According to marketing experts, the development of the industry requires joint investment, but it is a pity that Chinese home appliance companies have been using "low-cost marketing" to drive the market, and the direct effect of "low-cost marketing" is that manufacturers do not bear the burden of market cultivation. Promote brand responsibility. This can also be seen in the domestic oil press industry there is a lot of "speculative" behavior, under such business philosophy, the domestic press machine industry is full of uncertainty on the way forward.

The emergence of domestic oil presses has solved the current oil safety problem. From the perspective of market development, household oil presses will be another gold-mining market following Soymilk and water purifiers, and their market prospects are full of imagination. However, how to activate the home press oil market in a healthy and stable manner is the most important issue that companies in the industry must solve.