In the light passenger market, after experiencing the market downturn in 2008 and 2009, the domestic light passenger market achieved the largest increase in 10 years in 2010. A total of 284,300 vehicles were sold, an increase of 26.42% year-on-year. With the overall slowdown in the automotive market this year, the light passenger market is still growing well, with an increase of 17% in the first half of the year.
Since most mainstream companies do not place much emphasis on this market, lighter passengers have fewer products and aging mainstream products. The low-end segment mainly focuses on Brilliance Jinbei Sea Lions and Foton landscapes; the mid to high-end segments mainly include Jiangling Transit and Nanjing Iveco Turin. It is an "old face" that has been on the market for many years. At the same time, consumers’ demands for branding, safety, appearance, and comfort have also increased.
In this context, some car companies that did not set foot in this segment have started to take action. Chery, Jianghuai, SAIC, Dongfeng, Chang'an, Jinlong, Yutong and other companies have joined the battlefield.
Chery, the brand of Chery’s high-end commercial vehicle, has already launched the H5 model, taking the Japanese style route and focusing on the public and business reception vehicle market. Chery Weilin also plans to continue to introduce new products and enrich product lines.
At the end of last year, JAC launched the high-end light passenger product designed by the European Research and Development Center, Starray. This car, which is invested 600 million yuan, is intended to capture the high-end and European style trend of the domestic light passenger market.
SAIC Motor launched the Chase V80 this year as the first model to start a commercial vehicle strategy. The target is also the mid- to high-end light passenger market. Through the acquisition of LDV, a veteran British light commercial vehicle company, last year, SAIC Motor clearly has a higher goal in the light commercial vehicle market.
Dongfeng has also launched Dongfeng Yufeng, the first high-end light passenger product in the first half of this year. The four-year research and development of this vehicle will become Dongfeng’s important product in promoting the light commercial vehicle business.
As many new competitors are gearing up, the market structure of light commercial vehicles will change soon. When Daimler Fujian joins the market at this time, it is undoubtedly trying to seize the opportunity. Compared with many new car models developed by domestic automakers in this area, Mercedes-Benz's technology is mature and reliable, as well as the Mercedes-Benz brand's gold medals, which undoubtedly have advantages that other competitors can hardly match.
In order to ensure the success of this model, Daimler Benz also conducted a localization attempt. Interiors, seats, and air conditioning systems have all been redeveloped for the Chinese market. In Lai Ruining's view, the Linear Technology vehicle is actually tailored for the Chinese market.
Recently, Fujian Daimler launched the third product, Linear Technology, starting at RMB 420,000. Earlier, the import of Linear Technology was priced at RMB 880,000. In contrast, domestically produced prices are quite tempting. This is not only the first luxury brand in the domestic light passenger market, but also the best light commercial vehicle Mercedes-Benz has sold in Europe.
According to Lai Ruining, President and CEO of Fujian Daimler, Linear Technology will be an important pillar of Fujian Daimler’s goal of achieving 40,000 vehicles in the high-end commercial vehicle market in China. It is reported that Fujian Daimler is building its own R&D center. Lai Ruining said: "The next task is to train a joint column with Chinese characteristics, carefully study the characteristics of the Chinese market and the Chinese people's multi-functional business. The car's special preference is to develop products for the Chinese market.â€
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With a length of 5,910 millimeters, a width of 1993 millimeters and a height of 2,535 millimeters, the Mercedes-Benz is a 9-seat MPV with a relatively high price/performance ratio. The sleek contours of the styling, the elegant and stylish combination of the lights, the finest metal spray paint, and the extraordinarily tall body make it possible to feel the Sprinter's modern atmosphere. The elegant and elegant interior space also allows drivers to enjoy the distinguished elegance of the Sprinter Mercedes Sprinter: Delicate and thoughtful on-board armrests, luxurious European-style wooden flooring, comfortable and spacious seats with head restraints, and spacious walkways to walk freely The high back door luggage storage space is easy to open, and the cool European atmosphere has swept the net light passenger car.
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