Wenling is known as the “Hometown of Pumps in China†and its water pump production and sales accounted for 60% of the country. Under this year's international and domestic industries, there are economic downward pressures. Wenling’s pump industry has grown in contradiction with this trend. Foreign trade exports reached 3.17 billion yuan, an increase of 2.3% year-on-year.
Entering Wenling Dayuan Pumps, the reporter saw that more than 3,000 pump products were being loaded and they were going to be exported to the Iraqi market. It is understood that these pump products, which were originally targeted at European and American markets, are currently being implemented in some emerging markets. Develop extensions. â€
According to the person in charge of Zhejiang Dayuan Pump Industry Co., Ltd., in order to alleviate the downward pressure on the export of pump products this year, the company has increased the development of emerging markets such as Southeast Asia and the Middle East.
Han Yuanfu, Chairman of Zhejiang Dayuan Pump Co., Ltd.: “(previously) we mainly focused on European and American markets, as well as Southeast Asia and Southeast Asia, and we have opened up new markets, mainly relying on new markets and new products. ."
In order to consolidate and develop the traditional European and American markets, in addition to selling old products to new markets, the Taiyuan Pump Industry also actively uses computers, 3D printing, and simulation tests to vigorously develop new products. In addition, in recent years, companies have also made great efforts to promote machine substitution in order to reduce production costs and increase production capacity.
Han Yuanfu, chairman of Zhejiang Dayuan Pump Co., Ltd., said: "The workshop was originally 150 people, and now 50 people are not. The output value is now doubled, 100 people saved, and it is a few millions of profits a year."
According to statistics from Taizhou Customs, Wenling exported a total of 3.17 billion yuan in liquid pumps in the first three quarters of this year, an increase of 2.3% year-on-year. In the current situation of severe export of most industries, Wenling liquid pump export growth is not easy.
According to Li Jingwei, General Manager of Taizhou Customs Office in Wenling Office, “The entire pump industry in Wenling has formed a complete industrial chain. From the procurement of raw materials, to the design of process flow, etc., they have gradually moved towards high-end and refinement. The homogenized low-price competition model has gradually been reduced."
In addition, in recent years, the local government has vigorously implemented the regional brand strategy, strengthened and upgraded the company's management system and product quality, and expanded the Wenling water pump popularity by hosting professional exhibitions. All these measures have also laid a foundation for the contrarian growth of Wenling's liquid pump exports.
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