On January 23, 2011, Changan Heavy Duty Truck held a 2011 new product promotion business meeting with the theme of “Confidence, Opportunity, Cooperation, and Win-Win†in Datong, Shanxi Province. The conference launched a grand launch of Changan Heavy Duty Truck M-Series heavy truck products and F The series of road vehicles gradually formed its own product system, perfectly demonstrating the brand structure of Chang'an CNHTC, and using the New Year as an opportunity to promote the overall image of the company with the help of the promotion, thereby enhancing the visibility of Changan CNHTC brand. Changan Heavy-truck leaders, distributors, suppliers, and refitting plants participated in the new product promotion business meeting.
The new product promotion fair was first introduced by Chang Shihai, general manager of Chang'an Heavy Duty Truck Sales Co., Ltd., and analyzed the marketing strategy of Changan Heavy Duty Truck in 2011. Finally, the sales activities of Changan Heavy Duty Truck in the first and second quarters were introduced. .
According to reports, Taiyuan Chang'an Heavy-Duty Truck Co., Ltd. is a subsidiary of China Changan Automobile Group, a subsidiary of the China Military Equipment Group. It is located in Huaizhang Street, Taiyuan Economic and Technological Development Zone. It integrates R&D, production and sales. Its main products are high-, medium- and low-grade dump trucks, special-purpose vehicles, coal-bed methane vehicles, tractors, and road transport vehicles.
In accordance with the company's product development ideas, Chang'an Heavy Duty Truck and Tsinghua University, Changchun Alte Company, China Automotive Engineering Research Institute and many other scientific research institutions joined hands to take market demand as a breakthrough, and actively and effectively cooperated in the field of technology and gradually diversified. a series of product lines. At present, it owns dump trucks, tractors, trucks, gas vehicles, oil tankers, sprinklers, all kinds of garbage trucks, and various special vehicles. It has received nearly 200 announcements. Has a more complete product quality control system, passed the national 3C certification and ISO9000 quality certification, sales network in more than 20 provinces and cities across the country, R & D strength and manufacturing capabilities continue to increase.
China's economy has developed rapidly. Bring new opportunities for the development of China's auto industry. Taiyuan Changan Heavy-duty Trucks is advancing with the times and focusing on the future. It is committed to enhancing the company’s core competitiveness with a globalized and internationalized management ideology. Based on the current competitive landscape, Chang’an CNHTC’s marketing strategy is mainly implemented in three focuses in 2011. It focuses on products, centralized markets, and centralized promotion.
Subsequently, the Deputy General Manager of Chang'an Heavy Duty Truck Sales Co., Ltd. Zeng Zenghong detailed the product features and technical advantages of the M series heavy truck products and the F series road vehicles introduced by the 2011 new product promotion business meeting. The series of products are implemented on the five characteristics of high safety, high strength, high reliability, high comfort and low use cost. Representatives of dealers attending the meeting said that with the 2011 sales strategy of Changan Heavy Duty Truck and the joint efforts of all parties, the distributors are full of confidence in completing the 2011 sales target of Changan Heavy Duty Truck. In the end, Tang Xuesong, deputy secretary of the Party Committee of Chang'an Heavy Duty Truck, commended the outstanding distributors of Chang'an Heavy Duty Truck in the North Shanxi area and awarded medals.
It is reported that in Shanxi Province, about 40,000 new trucks are shipped every year, and because many resources need to be transported inside and outside the province, the country’s largest and most important heavy-duty vehicle regional market is formed, accounting for nearly 40% of the country’s total demand. As a result, with the gradual advancement of the construction of the new Changan Heavy Duty Truck and the rapid increase in production capacity, the sales target for Changan Heavy Duty Trucks will be 5,000 units in 2011. It is expected that by 2012, the sales of Changan Heavy Trucks will reach 15,000 units. The total sales income exceeded 3 billion and entered the top 10 in the industry.
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