Project Solar UK Takes a Solar Leap into Television and Radio Advertising

Project Solar UK, one of the top installers and retailers of solar panels in the UK, has made a big splash by launching its first-ever TV and radio campaign titled "Pint Sized Savers." This exciting new advert hit the airwaves on November 13th, marking a pivotal moment for the company as it ventures into mainstream media to spread awareness about the benefits of solar energy.

The charming "Pint Sized Savers" ad debuted on ITV across four key regions—Granada, Anglia, Central, and West Country. It features two young kids having a delightful chat outside their homes, emphasizing how solar panels are a key part of sustainable living. One child reassures his friend that their parents can rest easy knowing they’ve installed solar panels. By focusing on younger audiences, the campaign not only highlights the significance of solar energy but also reflects Project Solar UK's dedication to creating a brighter future for the next generation.

Said Simon Peat, the CEO of Project Solar UK, "There’s been a huge surge in interest in solar panels, and we’re taking our message to TV and radio to cement our status as the leading provider of solar panel solutions. Our goal is to inspire people of all ages to see the environmental and financial perks of using solar energy." To encourage more folks to embrace solar, Project Solar is offering a complimentary battery with purchases over £8999 for a limited period.

In addition to the TV campaign, Project Solar UK's radio spots will be airing on popular stations like Smooth, Greatest Hits, X, The Voice, and Nation radio. This multi-platform strategy is designed to reach a broad spectrum of listeners and underline the versatility of solar energy solutions for various households.

Solar panels play a critical role in the clean energy movement, providing homeowners with a way to reduce dependence on fossil fuels and lower utility costs. They also significantly cut down on carbon emissions, making them a powerful weapon in the battle against climate change and rising energy prices.

Simon Peat further highlighted the importance of renewable energy, noting, "Installing solar panels isn’t just good for your home—it’s an investment in the future of our planet. Homeowners can benefit from energy savings while contributing to the global effort to combat climate change." The "Pint Sized Savers" campaign was developed in partnership with creative agencies Brazil Street, WhatMedia, and theEword, all of whom share Project Solar UK's vision of promoting solar energy as a practical and eco-friendly option for everyone.

This initiative is part of ITV’s Backing Business program, aimed at supporting British businesses. Project Solar UK encourages everyone to delve into the world of solar energy and explore the advantages of adopting a cleaner, greener lifestyle.

Overall, this campaign is a bold step forward for Project Solar UK, aiming to make solar energy accessible and appealing to families across the UK. With its innovative approach and focus on education, the company is paving the way for a sustainable future.