The surging SUV market has witnessed the changes in the market and competitive landscape of many new models in recent years. These high-end car markets in foreign-made brands in domestic SUVs are very concentrated. Let's take a look at the changes in the sales volume of major models in this market from January to July this year.
The first five battles
Dongfeng Honda CR-V fell from the championship for three consecutive months (April-June) this year. Although it regained the market championship in July, the cumulative sales championship from January to July, which has given way to Shanghai, which was only listed last year. Volkswagen Tiguan. According to the data collected by Gasgoo.com, the sales of Tiguan from January to July reached 74,000 units, which exceeded the 71,900 units of CR-V. (From January to July and July, the top ten domestically-made foreign-funded middle- and high-end SUVs were sold, see Tables 1 and 2)
The loss of CR-V from April to June this year has not effectively alleviated the problem of Dongfeng Honda's capacity shortage, and it has exposed the fact that CR-V and other domestic Honda models have serious constraints. Although there is information, CR-V's localization rate in 2007 has reached 60%, and later increased to more than 80%, but the high localization rate does not guarantee its smooth production after the earthquake in mid-March in Japan. The fact that its (at least a small part of) core components are still imported from Japan has eclipsed the high localization rate.
The FAW Toyota RAV4, which was listed on the market the previous year, was once close to CR-V, but it has been repeatedly surpassed by Tiguan and Beijing Hyundai ix 35 since last year, and it has been repeatedly surpassed by Dongfeng Nissan customers this year. From January to July, its sales volume has dropped to the fifth place in the domestic and foreign high-end SUV market. Just looking at July, it has dropped to the sixth place. In addition to being behind the above models, it is also surpassed by the 2.7L Highlander (not including 3.5L). In order to reverse the trend, FAW Toyota put the new RAV4 into the market on August 25.
Although Tiguan’s sales were among the market’s winners during the January-July period, they have yet to stabilize the seat. In addition to the fact that CR-V still has the power to recapture the championship (July is an example), it also faces the siege of ix 35 and hackers. In May and June this year, sales of ix 35 (9,680 vehicles and 9,084 vehicles respectively) exceeded Tiguan (9181 and 8,863 vehicles respectively); in June, Tiguan sales were also exceeded by hackers (11,000). .
Performance of different new workshops
From January to July this year, sales of the first and third models, ix 35 and Tiguan, are also the highest domestic high-end SUVs with the highest growth rates. The sales of the two vehicles from January to July increased by 165.2% and 132.5%, respectively, which was related to their smaller bases in April and March of last year.
Hacker sales in July this year increased the fastest year-on-year, an increase of 104.1% to 1.05 million vehicles. This is due to the increase in sales brought by new hackers listed in January this year. Its July ranking has risen from sixth to third in the same period last year.
Dongfeng Yueda Kia, which was listed on the market in October last year, sold 5,462 cars in July this year and ranked seventh. Compared with the new cars mentioned above, sales performance was relatively flat.
The first five battles
Dongfeng Honda CR-V fell from the championship for three consecutive months (April-June) this year. Although it regained the market championship in July, the cumulative sales championship from January to July, which has given way to Shanghai, which was only listed last year. Volkswagen Tiguan. According to the data collected by Gasgoo.com, the sales of Tiguan from January to July reached 74,000 units, which exceeded the 71,900 units of CR-V. (From January to July and July, the top ten domestically-made foreign-funded middle- and high-end SUVs were sold, see Tables 1 and 2)
The loss of CR-V from April to June this year has not effectively alleviated the problem of Dongfeng Honda's capacity shortage, and it has exposed the fact that CR-V and other domestic Honda models have serious constraints. Although there is information, CR-V's localization rate in 2007 has reached 60%, and later increased to more than 80%, but the high localization rate does not guarantee its smooth production after the earthquake in mid-March in Japan. The fact that its (at least a small part of) core components are still imported from Japan has eclipsed the high localization rate.
The FAW Toyota RAV4, which was listed on the market the previous year, was once close to CR-V, but it has been repeatedly surpassed by Tiguan and Beijing Hyundai ix 35 since last year, and it has been repeatedly surpassed by Dongfeng Nissan customers this year. From January to July, its sales volume has dropped to the fifth place in the domestic and foreign high-end SUV market. Just looking at July, it has dropped to the sixth place. In addition to being behind the above models, it is also surpassed by the 2.7L Highlander (not including 3.5L). In order to reverse the trend, FAW Toyota put the new RAV4 into the market on August 25.
Although Tiguan’s sales were among the market’s winners during the January-July period, they have yet to stabilize the seat. In addition to the fact that CR-V still has the power to recapture the championship (July is an example), it also faces the siege of ix 35 and hackers. In May and June this year, sales of ix 35 (9,680 vehicles and 9,084 vehicles respectively) exceeded Tiguan (9181 and 8,863 vehicles respectively); in June, Tiguan sales were also exceeded by hackers (11,000). .
Performance of different new workshops
From January to July this year, sales of the first and third models, ix 35 and Tiguan, are also the highest domestic high-end SUVs with the highest growth rates. The sales of the two vehicles from January to July increased by 165.2% and 132.5%, respectively, which was related to their smaller bases in April and March of last year.
Hacker sales in July this year increased the fastest year-on-year, an increase of 104.1% to 1.05 million vehicles. This is due to the increase in sales brought by new hackers listed in January this year. Its July ranking has risen from sixth to third in the same period last year.
Dongfeng Yueda Kia, which was listed on the market in October last year, sold 5,462 cars in July this year and ranked seventh. Compared with the new cars mentioned above, sales performance was relatively flat.
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