Agricultural machinery export market environment has changed

The strong rebound in China's agricultural machinery exports in 2010 was mainly due to the large changes in the export market environment for agricultural machinery.

First, export demand is still the primary driving force for the export of agricultural machinery in China. China's exports of agricultural machinery have a competitive advantage in terms of cost-effectiveness. In 2009, the export market was greatly affected by the financial crisis, resulting in a large area of ​​“exports”. However, in 2009, the “cooling down” of the export market has also accumulated a large amount of demand energy. In 2010, with the mild recovery of the world economic situation, the consumption of developed countries gradually started, and the energy release led to an overall “heating up” of the export market.

Second, the financial crisis around the world is drawing to a close. The impact on China's agricultural machinery export market has been greatly weakened. In particular, there have been signs of economic recovery in the European and American markets, and the demand for agricultural machinery has increased.

Third, in 2010, China's agricultural machinery exports rebounded strongly under various stimulus factors, but some products still exhibited recovering growth characteristics. Take the tractor export as an example. In 2010, the number of walking tractors and wheeled tractors in China increased by 38.28% and 36.27% respectively, which was 19.73 and 7.57 percentage points higher than in 2008 respectively. However, from the analysis of absolute growth, wheeled tractors have still not recovered to the level of exports in 2008. Statistics show that in 2010, China exported 32,030 Taiwan wheeled tractors, compared with 51,391 in 2008, a decrease of 19,371 units, a decrease of 37.7%.

Fourth, under the influence of national export policies, China's agricultural machinery enterprises have won the market by adjusting their export strategies.

Fifth, China's agricultural machinery export products are highly value for money because of their high quality and low price. Under the financial crisis, many export destination countries have reduced their consumption levels, and this advantage has been more reflected.

Sixth, from the analysis of China’s overall export situation, the financial crisis has hit the export enterprises of Other countries even more, and even eliminated some of them, making the competitiveness of Chinese export enterprises rise and fall.

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