With the high-end market competition for light diesel engines, Foton Cummins is becoming an insurmountable benchmark, pursuing a global trend of low carbon, and further enhancing the competitiveness of the ISF engine in overseas markets.
Bo Andersson, chief executive of Russia’s GAZ Group, may not have thought that the original authorization would bring a lot of benefits to GAZ.
Just in 2010, Foton Cummins delivered a total of 4,500 engines from GAZ, of which more than 1,000 were sold to end customers as vehicles. The reliability of the Cummins brand and the Cummins diesel engine is the main reason for the introduction of ISF engines in major OEMs such as Brazil and Russia. Together with China's lower manufacturing costs and the Cummins Quality Assurance System adopted by Foton Cummins, it will make the Foton ISF engine a competitive light-duty diesel engine on the global market.
Foton Cummins is still committed to the continuous optimization and improvement of the fuel economy of products. Only the promise of low cost, high quality and on-time delivery can lock in the success of the future Russian market.
What is expected is that in 2011 GAZ will complete the certification of 100-150 dealers nationwide, which will greatly promote the sales of ISF engines and related vehicles. According to industry forecasts, Russia’s GAZ’s demand for 2011 ISF engines is 20,000 units, which clearly indicates that the future ISF engines will have greater room for growth in Russia.
Whether in China or in the international market, the unparalleled performance advantages and low-emission environmental features of the ISF engine will create a unique competitive advantage for this series of products. In the past two years, Cummins (China) Investment Co., Ltd. has expressed this view on several occasions. Cummins, one of the world's largest engine companies, has become the focus of the industry in China. Regardless of the success of Dongfeng Cummins, or the ambitions of Shaanxi Automobile, the market wisdom of this veteran engine company was demonstrated. In 2008, the establishment of Foton Cummins It is also known by the media as the perfect cooperation case of Futian and Cummins, both domestic and international giants. Some people commented that the slogan of the construction of a world-class engine company proposed by the joint venture company at the beginning of the exhibition will undoubtedly highlight the ambitions of the two giants. The reason why this case can be expected to succeed is that the joint venture has a good inheritance of the superior genes of the partners.
Compared with its rivals, Foton Cummins has enough advantages to lead the Chinese light-duty diesel engine market in a relatively short period of time. With more than 90 years of Cummins professional engine development experience, accurate understanding of engine trends, and its strong distribution network and brand recognition in the global market, with the strong distribution capabilities of Foton Motors in China, and as an established light vehicle manufacturer Market background, these all make the joint venture companies have obvious advantages in terms of products, services and markets, and greatly shorten the product market cultivation period. In addition, the special cooperation model of the joint venture company, which is difficult for an opponent to copy, is also the key to its success.
In fact, from the ground breaking in 2007 to the official launch of ISF 2.8 in June 2010, Foton Cummins has shown an astonishing growth rate: it has created the fastest record of modern factory building and created a global advanced in just 2 years. The engine factory laid the foundation for the market's growth. Even if both partners promise to produce the most suitable product for China and be the most environmentally friendly engine in China, this does not prevent the ISF engine from being exposed in the international market.
In addition to the Russian market, Foton Cummins unveiled a new cooperation with a truck company in Brazil to supply 3.8L Euro V engines to meet Brazil's emission upgrade requirements from January 1, 2012. In 2011, the ISF engine will complete the vehicle certification in Brazil. Foton Cummins expects to deliver 6,000 engines for final quality acceptance and product market promotion. It will start to increase the number of deliveries in 2012 to meet the increasing market demand. With the continuous deepening of cooperation with another vehicle manufacturer in Brazil, it is expected that the total sales volume of the ISF engine in the Brazilian market in 2012 will reach 20-30 thousand units.
In addition, South Korea is another market with huge growth potential. At present, Foton Cummins is in close consultation with a South Korean OEM to equip Cummins ISF 3.8L Euro V products and plans to launch it in 2011. It is expected that the sales volume of the Korean ISF Euro III, Euro IV and Euro V products will be 3,000 units in 2011, which will have great potential.
As a strategic partner of Cummins, Foton Motor is also optimistic about its market prospects for exporting to Australia. An auto dealer in Australia is confident that the sales of Futian Omar light trucks equipped with ISF engines as well as the Mongolian multi-function vehicles will begin in early 2011. Fukuda has already begun to deliver its Euro IV certified Omar light truck fitted with an ISF2.8L engine.
In 2011, Foton plans to open up markets in Mexico, Russia, India, Europe and South Asia. Analysts expect the ISF export business of Foton and Cummins to be generally optimistic in 2011, and the business volume will account for 40% of the total production and sales volume of Foton Cummins.
In addition, Cummins China has begun cooperation with domestic automakers to jointly formulate its 2011 export business plan. Currently domestic automakers including Hager, JAC and Xiamen Golden Brigade have begun to export their products to Singapore and Australia.
In order to gain more export orders and overseas market share, Cummins and Foton Cummins Plants are working hard to provide a complete set of more competitive power solutions than the vehicle manufacturers currently employ.
In 2011 and in the future, Foton Cummins will be one of the most competitive exporters as an efficient and environmentally friendly Cummins ISF light flagship power producer. The basis for people to make this judgment is that, as of now, cooperation with many overseas OEMs and bulk supply orders show that in the next one to two years, it will gain a lot in domestic and overseas markets.
Foton Cummins ISF 3.8
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