In the first three quarters of 2010, the chassis sales of JAC buses reached 17,863, an increase of 34.9% year-on-year. It is estimated that the annual sales of JAC chassis will exceed 20,000 vehicles in 2010. The increase in sales was mainly due to the overall recovery of the bus market, and the JAC chassis grew more with the industry. At the same time, certain products such as the self-produced engine chassis and the CNG chassis of the JAC chassis have experienced rapid growth in comparison with previous years, and the effect of the structural adjustment of the JAC chassis is being reflected.
The structure adjustment of the JAC chassis is not only the adjustment of the simple product structure, but also the grasp of the development trend of the passenger car segment market, so as to launch the products needed in the next stage of the market, realize the transformation of the product structure and the steady development of sales. JAC has a chassis covering passengers from 6m to 12m. However, under the premise that mainstream passenger car manufacturers increase chassis ownership, the space for 10-12m chassis to be reserved for chassis manufacturers is getting smaller and smaller. In order to grasp the direction of market development and further meet the needs of users, the Jianghuai chassis took note of the changes in the market, the prosperity of the county economy and the development of the medium and short-distance passenger transport.
In recent years, with the expansion of power and counties, the fiscal reform of “provincial direct management of counties†has led to the gradual activation of the county economy, and the accelerating process of urbanization. Accompanied with the acceleration of the process of urbanization, the integration of urban and rural areas has become increasingly evident. The county public transport related to urbanization has already broken the topic. In the provinces of Zhejiang, Guangdong, Shandong, and Jiangsu, the county bus has been or is being broken out. In addition, driven by the county economy and county public transport, rural passenger transport also showed great vitality. After the opening of the high-speed railway, the boundaries of the traditional economic circle were blurred, and the rapid flow of people from the core cities and economically developed areas to the surrounding areas. A group of small three- and four-tier cities were activated, and short-distance travel and tourism became more popular.
After an in-depth study of market changes, Jianghuai launched seven models of 5m-7m light bus chassis for rural and urban markets in the second half of 2009. In addition, the three major series of villages, villages, passengers, and public transportation were adjusted in 2009 to enrich the villages, passenger transport, public transportation, CNG, and high-end businesses. .
JAC CNG bus chassis has covered 5.1m to 10m in length. The 6m chassis with the largest sales volume is the main product of the 4DA1 engine that is self-produced, and is adapted to the needs of the Midwest Village Project and the 3-4 passenger transport market with higher cost-effectiveness and comprehensive advantages; the Jianghuai Baosteel Co., Ltd. that develops the high-end commercial vehicle market Chassis and equipment of the four-engine chassis also achieved low-volume sales respectively; the rear-seat engine chassis was also introduced in the high-end bus market, and the research and development of hybrid powertrains and the Baosteel pure electric chassis continued to improve in the new energy sector. Therefore, 2009-2010 is the year that JAC has adjusted the chassis structure of passenger cars, and it is also the year when new products are launched.
From the market, eventually get to the market. What kind of way to promote products that are suitable for the market has become a new adjustment faced by the JAC chassis. At the beginning of 2010, the JAC chassis launched a more proactive promotion strategy - "100-county tour events in the provinces of Jianghuai and Huaihe chassis". Through a number of bus factories, it has penetrated into hundreds of county markets in more than 20 provinces and cities across the country, combining passenger cars across the country. Operational characteristics, give full play to the integration advantages of chassis manufacturers and bus manufacturers, establish a platform for communication and exchange with the urban and rural passenger and bus industries, and promote the upgrading of county passenger transport and public transport vehicles.
As the upstream manufacturer, the chassis does not have a direct transaction relationship with the end user of the bus. The user does not have a concept of what manufacturer's chassis is used. Through the tour activities of 100 counties in ten provinces, the Jianghuai chassis moved from behind the scenes to the front desk and jointly promoted products with passenger car factories. This not only promoted the sales of passenger car manufacturers, but also enhanced the brand influence among end users.
The “Ten Provinces and 100 County Tour Shows†vividly demonstrated to the user the characteristics of the chassis of the passenger car, allowing users to have a deeper understanding and understanding of the structure and performance of the chassis, and firmly grasped the user's psychology, and ultimately achieved a great success. Since the start of this year's tour tour, the tour team has gone through Henan, Anhui, Jiangxi, Fujian, Hubei, Shaanxi, Yunnan, Guizhou, Chongqing, Liaoning, Zhejiang, Ningxia and other places, effectively setting up chassis manufacturers to communicate with urban and rural customers. Bridge. In the natural gas bus market, 6m and 8m CNG chassis have won several dozen or nearly 100 large orders. The chassis of the self-produced machine has a higher degree of recognition. Based on the purchase of 55 units of JAC's self-produced chassis in May, on September 18, Wenzhou Cangnan Lingma Company again ordered 27 sets of JAC buses equipped with HFC6601KYD3 self-produced engine chassis; The self-produced engine chassis, which is known for its low fuel consumption, low noise, and one-on-one nanny service, is gaining more and more recognition from customers. It sold 3,560 units in the first nine months of the year, a year-on-year increase of 182.99%.
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