As the saying goes, honest people, the way of the heavens; Honesty and trustworthiness are the foundation of all morality. It is not only the traditional virtues of the Chinese nation, but also a kind of morality, a guideline, and even a kind of social responsibility. Only by operating with integrity and responsibility can we succeed in the future.
On November 11, 2010, China National Heavy Duty Truck Co., Ltd. published the "Joint Proposal for Maintaining the Brand of Loved Ones' Accessories" to safeguard the interests of consumers and enterprises.
For a long time, the development of the auto parts market in China has been extremely irregular, and various high-profile parts, deputy factory parts and refurbished parts have appeared under the name of China National Heavy Duty Auto Parts. These substandard counterfeit and shoddy accessories fill the auto parts market, and the majority of users are difficult to distinguish due to their inability to independently identify quality. At the same time, selling fake and buying counterfeit goods in order to reduce profits not only harm consumer rights, It also brings serious safety hazards to the vehicle and personal safety that users use, which greatly restricts the healthy development of the domestic auto parts market.
In recent years, China National Heavy Duty Truck has established a foothold in China for rapid development and has built a Sinotruk SINOTRUK brand for the international market. Its manufacturing process and production scale are rapidly integrated with international advanced heavy truck companies. Up to now, China National Heavy Duty Truck has developed nine series of heavy-duty automotive products such as HOWO-A7, HOWO, and Gold Prince with independent intellectual property rights, with more than 2,700 models. With the rapid increase in the sales of China National Heavy Duty Trucks, the heavy vehicle social possession of China National Heavy Duty Truck has grown substantially. It is expected that by the end of 2010, it will reach 700,000 vehicles, and the annual demand for accessories will reach as much as 6-8 billion.
In such an environment, the decision-makers of China National Heavy Duty Truck know that to meet the needs of users and achieve high-quality services, there is no strong component supply security system will make these all become empty talk. In order to allow users to easily purchase original factory loading parts and know how to distinguish authentic original loading parts, as early as 2005, China National Heavy Duty Trucks' decision-makers developed the accessories industry from a strategic height, and proposed forward-looking ideas to create “kin of loved onesâ€. "Parts" brand, actively explore the industrialization and socialization of auto repair parts sales, so as to better fulfill the service concept of "China National Heavy Duty Truck" in the hands of users and in the hearts of relatives. In less than five years, the number of “Family Accessories†distribution outlets has grown from a dozen at the time of establishment to nearly 900 across the country, effectively supporting the sales of China National Heavy Duty Trucks and highlighting the “Family†accessories. The characteristics of “becoming a famous, authentic, originalâ€, so that the relatives of users can really use it with confidence.
As the leader of the industry, China National Heavy Duty Trucks should assume greater responsibilities and obligations for the industry to enter a higher level of integrity and responsibility. Faced with the phenomenon of betrayal of loved ones' accessories, the government has established a civilized and honest consumer environment, maintained the order of heavy truck auto parts circulation, ensured the healthy development of auto parts, auto repair and auto insurance industries, and enhanced the integrity of industry operators across the country, ensuring that Car repair and accessories quality, protect the legitimate rights and interests of consumers, ensure the safety of vehicle owners, promote the health, harmony and sustainable development of auto parts industry. China National Heavy Duty Truck (Hong Kong) Co., Ltd. accessories sales department special joint all over the country The business units such as Auto Parts Sales Center, 4S Store, and Service Station proposed the following initiatives to the industry:
First, operate according to law
Strictly abide by all laws, regulations and policies of the country, standardize business operations, abide by the principles of fairness, voluntariness, honesty, and credit in business ethics, maintain fair competition in the market economic order, and conscientiously safeguard the overall image of Sinotruk loved ones' accessories and their respective auto parts companies. , as a model of compliance.
Second, ensure the quality
It is forbidden to sell counterfeit auto parts products, strictly control the purchase and sales of products, and resolutely do not sell counterfeit goods, sell counterfeit goods, and guarantee after-sales services.
Third, quality service
Adhere to the corporate values ​​of “Take Good Quality with Characters and Contribute to Society with Excellent Qualityâ€, continuously improve the service standards and service measures, create a good sales environment, and let every employee have a sincere smile, enthusiasm and standard The language receives every customer, continuously expands the service field, deepens the service connotation, lets the customer comfortable, rests, and feels relieved.
IV. Integrity and compliance
1. Adhere to the professional ethics of “responsibility, contract, and credit†and establish the “industry-abiding, fair competition, and achieve win-win†industry fashion, and consciously maintain the market order.
2. Strengthen the self-discipline of enterprises, strictly implement the cable ticketing system for auto parts products, establish the system of purchase and sales of goods, account system, product withdrawal system, product quality information disclosure system, product quality credit classification supervision system, etc. Product quality. Consciously obey the management, accept supervision from all walks of life and the general consumer
3, advertising is seeking truth from facts, not exaggerating, not deceive users.
4, not false price, not fake sales, not shoddy, do not falsify, not strong buy and sell, do not violate the regulations, do not arbitrarily set up ads, not blunt and arrogant, do not evade taxes.
V. Fake rights protection
China National Heavy Duty Truck Sales Center, 4S stores, service stations and other business units should consciously resist the use and circulation of counterfeit auto parts and have the responsibility to provide evidence to report all kinds of counterfeit and shoddy behavior.
6. We sincerely hope that all levels of government administrative law enforcement agencies in the country will enforce the law strictly and fight against all misuse of CNHTC Trademarks and counterfeit loved ones' accessories. We appeal to the mass media to support the market protection activities of China National Heavy Duty Truck Parts Sales Department.
VII. China National Heavy Duty Truck Parts Sales Department together with domestic relatives accessories distributors jointly send family members notices. Please be sure to pay attention to the special logo of “China National Heavy Duty Auto Parts and Accessoriesâ€. Please purchase the accessories or consult relevant business. Center or family accessories brand franchise stores.
VIII. The sales of China National Heavy Duty Truck Parts Co., Ltd. have publicly promised to all customers that they have purchased counterfeit "kinren accessories" at China National Heavy Duty Truck Sales Center, 4S stores, and service stations, and they have found production and sales of counterfeit "kinren accessories" in the accessories market. In case of behavior, complaints and reports can be made to China National Heavy Duty Truck Parts Sales Department. If the report is true, the CNHTC Parts Sales Department will give users cash rewards or purchase discounted accessories.
Auto Parts Network () is willing to join this rank, let us take active action and make concerted efforts for the domestic auto parts industry to form a good atmosphere of integrity and defensive reputation, to establish a good new order of auto parts circulation, to build the integrity of the auto industry, the Great Wall, speed up Auto parts industry strives for fair, equal, healthy and sustainable development!
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