The commercial vehicle market adjustment in 2015 seems to be out of reach for a long time. Take heavy-duty trucks as an example, the current demand is only about 700,000 vehicles, but it has a capacity of 2 million vehicles. This year, the commercial vehicle market has experienced a 30% decline in sales, and it still does not seem to resolve this crisis of overcapacity. From the production and sales data announced by some commercial vehicle companies in the near future, the market still does not show much signs of improvement.
This year, commercial vehicle sales have continued to slump, leading to increased competition in the commercial vehicle parts and components industry, resulting in changes in the industrial structure and product structure of parts and components, which in turn have caused changes in the parts and components market. What is the changing situation? Please listen to the sounds of several typical companies from the commercial vehicle parts industry.
Competition promotes survival of the fittest
The continuous decline in sales of commercial vehicles will surely promote the survival of the fittest in the parts and components industry. This is the common view of Yang Hong, President of Shenzhen Hangsheng Electronics Co., Ltd., and Huang Tingbo, General Manager of Jiangsu Spaceship Co., Ltd.
The commercial vehicle market has emerged a new competitive landscape. Various commercial vehicle companies are trying to break through and provide users with differentiated, personalized products and services. Yang Hong personally feels the dramatic changes in commercial vehicle electronics. He believes that the changes in the current market are reflected in two aspects: First, product features improve and improve comfort configuration, such as the previous matching USB (universal serial bus or known as serial line) radio products to MP5 navigation products to meet the modern The needs of young car owners; Second, the integration of automotive electronic product features trends, demand increases, for example, this year, MP5 / radio / Beidou navigation / Beidou recorder product HS-HVT300 production and sales increased significantly. "Party companies with technological capabilities stand out in the new competition. Those parts and components companies that do not have technical strength will be marginalized by the market and can only provide low-end products, barely maintain their livelihoods, or be gradually eliminated by the market." Yang Hong An interview with reporters said. “Part of the domestic commercial vehicle gear companies will also be eliminated.†Huang Tingbo believes that in the future, foreign well-known gear companies will gradually occupy part of the domestic commercial vehicle gear market; the upstream and downstream cooperation of the industrial chain will be more in-depth and a win-win situation will emerge; gear design and manufacturing levels will be obtained. Significant improvement; parts and components products will be serialized and platformized; product verification methods will be more complete and reasonable, and access thresholds will be higher.
Huang Tingbo predicts: "China's commercial vehicle parts and components companies will gradually reach the international advanced level of product quality, product prices will have a strong competitive edge."
Winning the expansion of corporate market space "The world's spare parts companies are competing with each other and the domestic winning parts and components companies will gain greater market space." This view of Huang Tingbo is quite representative in the commercial vehicle parts and components industry.
Zhang Zhidong, general manager of Shandong Mengwo Transmission Co., Ltd., confirms this view with the commercial vehicle transmission industry as an example. He told reporters that after the implementation of the National IV emission standard, the pattern of diesel engine power in the light truck industry was challenged, and gasoline-powered, electric and hybrid light trucks developed rapidly. Some performance indicators of commercial vehicle transmissions are also approaching the passenger car transmission. . In order to adapt to these changes, commercial vehicle transmission companies have actively researched comfortable shifting, light weight, and low noise technologies, and developed electric trucks and hybrid commercial vehicle transmissions.
Zhang Zhidong firmly believes: “In the near future, there will be some large-scale production enterprises of electric and hybrid commercial vehicle transmissions in the market, which will create a new competitive landscape for the commercial vehicle transmission market.†Those who took the lead in this competition took the lead in commercial use. Vehicle components companies will win more business opportunities.
Enhance the core competitiveness <br> <br> facing a serious situation commercial vehicle sales continued to decline, the strength of some parts enterprises to "innovation-driven, quality first, green development, structural optimization, personnel-oriented" principle Accelerate the promotion of product transformation and technological upgrading, accelerate the innovation and development of the manufacturing industry, increase the quality and efficiency, take the initiative to adapt to the new market demands, comprehensively enhance the core competitiveness, and achieve a more scientific, healthier, more environmentally friendly, more efficient and sustainable development. Shaanxi Fast Automotive Transmission Group Co., Ltd. ("Faest") is a typical example of this.
While meeting market demands, Fast has continuously strengthened strategic cooperation with vehicle (host) companies and renowned universities, increased research investment, and closely followed the pace of development of the automotive industry to expand the application of new energy, new technologies, and new materials. Seize opportunities, take advantage of the situation and ensure that the company will maintain its product advantages, scientific research advantages, and market-leading advantages in future development.
Wu Lan, Vice Minister of Strategic Planning at Fawtel, told the reporter: “In recent years, the growth rate of business indicators has been relatively stable, and it is the new normal of Fast. Adapting to the new normal can capture new opportunities. Currently, Fast is at the best in history. During the development period, we independently researched and developed hydraulic automatic transmissions (AT), electronically controlled mechanical automatic transmissions (AMT), and S transmissions (abbreviation for super transmissions, whose performance indexes have been rigorously tested by the laboratory to meet world-class product standards. ) Lightweight transmissions, hydraulic retarders, speed reducers, and other new products in the automotive powertrain provide a steady stream of new and optimized configurations for the automotive market, and quickly capture the market's commanding heights, highlighting the Fastest brand's competitive advantages and market advantages. Start a new phase of corporate diversification, high-end and internationalization."
Supporting the single market of parts enterprises under threat <br> <br> under both market demand and downward pressure on profits, some manufacturers light truck, heavy truck and commercial vehicle business card Micro considering the price, delivery, cost management and production quality Consistency and other factors, calculate the general ledger, gradually abandon its directly-owned parts and components companies, introduce independent parts suppliers, and continuously increase the matching share of independent parts suppliers. Under such a trend, what kind of risk will be faced by the parts and components companies with a single matching market (the user only has one vehicle company or a host company)?
Specialization and marketization are inevitable trends in the development of parts and components companies. Only with competition can there be improvement and progress. Zhang Zhidong, general manager of Shandong Mengwo Transmission Co., Ltd. (“Shandong Mengwoâ€) analyzed: “Partners of commercial vehicles directly subordinate to a commercial vehicle company will have a sense of dependence on the commercial vehicle company to which they are attached, thus creating inertia and developing product quality. There is no endogenous impetus for internal tapping, energy saving and consumption reduction, etc. This pressure on parts and components companies is directly passed on to the headquarters of the commercial vehicle companies to which they are attached, resulting in a decline in their overall competitiveness."
The reporter learned from the market that, in recent years, in order to enhance product competitiveness, China National Heavy Duty Truck and other commercial vehicle companies have taken the initiative to reduce the amount of supporting transmissions directly subordinate to transmission companies, or abandoned direct transmission enterprises, and directly purchased products from independent transmission companies. Zhang Zhidong was quite pleased to hear about this situation. He believes: "At present, the single-component parts and components companies in the auxiliary market rely on their own strength to develop new products and open up new markets, which are very difficult and risky."
Yang Hong, president of Shenzhen Hangsheng Electronics Co., Ltd. (“Hangshengâ€), said: “The single component companies in the matching market have small production and sales volume, high procurement costs, and the product price is not competitive. The product quality cannot meet the requirements of the entire vehicle company. , Lack of market competitive advantage, will be phased out by the market." "The commercial vehicle enterprise directly under the parts and components company lost market protection umbrella, if you do not accelerate the operation and management, product technology, there will be eliminated." Jiangsu Spacecraft Co., Ltd. Huang Tingbo, the general manager of the "Jiangsu spaceship" for short, supported Yang Hong's view.
In the future, what is the way out for these single-component parts companies in the supporting market?
Huang Tingbo replied: “Commercial vehicle companies directly affiliated with spare parts companies will be able to regain market opportunities by participating in market competition like independent suppliers and creating advantages in quality, cost, and service.â€
In an interview with reporters, Zhang Zhidong said: "Strong alliances, mergers and reorganizations, and professional development should be a good choice for a single component company in the matching market."
According to Chen Guangzu, a senior expert in the auto parts industry, those parts and components companies directly under commercial vehicles should be separated from commercial vehicle companies, take the path of specialization, accelerate the transformation and upgrading, and develop independently, just as Delphi independently developed diesel high-voltage power from General Motors. Track systems and other high-end products are like new students.
At present, in the depressed market environment, commercial vehicle manufacturers must try to improve product quality, reduce overall vehicle costs, reduce overall vehicle prices, enhance the overall vehicle price-to-performance ratio, and increase market competitiveness. It is therefore imperative to optimize component suppliers. This is the need for commercial vehicle companies to get out of the market. More and more commercial vehicle companies will abandon their direct-supplied parts companies and introduce external parts suppliers, which will surely create more matching opportunities for independent parts suppliers. For this reason, many independent parts suppliers are eager to try and they are willing to do so.
As a leading company in the domestic automotive electronics industry, Hangsheng will continue to increase technical investment, research and develop high-end products that meet the needs of the commercial vehicle electronics market, meet and lead customer needs, create value for customers, and thus realize Hang Sheng's own value. Yang Hong stated: "We will increase the market share and coverage of Hangsheng products and continue to lead the healthy development of the automotive electronics industry."
Jiangsu Spacecraft is strengthening the protection of intellectual property rights, continuously improving the quality and cost competitiveness, and developing products together with the host companies to do after-sales service work.
Shandong Mengwo, a state-level high-tech enterprise, has four provincial-level technology research and development platforms such as the Shandong Provincial Research Center for Light-duty Vehicle Transmission Engineering and Technology, and has strong research and development and industrialization capabilities. Zhang Zhidong stated: “We welcome the cooperation of parts companies with a single supporting channel to jointly serve the vehicle companies and contribute to the realization of the dream of a strong automobile industry.â€
Qufu Tianbo Auto Parts Manufacturing Co., Ltd. (abbreviated as "Qufu Tianbo") does not completely rely on a certain customer, reduces the operational risk of the company, and actively develops new products.
On the basis of consolidating and expanding the traditional heavy-duty truck transmission market, Fast has actively adjusted its strategy, focusing on the development of new markets for parts and components such as passenger cars, construction vehicles and special vehicles, and continuously accelerating lightweight series transmissions, 6DS series transmissions, and S series. Transmissions, hydraulic automatic transmission (AT), electronically controlled mechanical automatic transmission (AMT), series-parallel hydraulic retarder, power take-off, synchronizer, and other new product marketing progress. At the same time, Fast has continuously increased the development of overseas new markets and strived to improve work efficiency and service levels. The self-developed 9- and 12-speed all-aluminum alloy shell lightweight transmission products have achieved outstanding performance. They have won recognition in Eastern European and other international markets and have successfully supported Eastern European heavy trucks. Its high-end new products such as S series transmissions, ATs, retarders, and clutches have attracted great attention from the international market, and this year's exports are expected to achieve major breakthroughs.
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