China Tire World

"Global tires look at Asian Asian tires to see China," and the Asian market has become the "hot spot" pursued by the world tire industry. China, which stands on top of this "hot soil," is attracting more and more tire manufacturers from all over the world. consumer. Since 2004, China has become the world's largest tire country. Since then, foreign tire giants have once set their sights on this booming market.

Goodyear Tire took the lead in entering China in September 1994. It established Dalian Goodyear Tire Co., Ltd. and became the first western tire company to invest in and build a factory in China. On April 1, 2005, the United States Goodyear Tire & Rubber Co., Ltd. Decided to relocate its Asia Pacific regional headquarters from the United States to Shanghai, China; in June 2008, Goodyear announced that it will initiate nearly 500 million U.S. dollars in China as an initial investment for the construction of the plant and officially start production on August 15, 2012.

Bridgestone obtained a partial shareholding in Shenyang Santai Tire Co., Ltd. in 1999. In 2000, it established its first passenger car light-load tire production plant in Tianjin; in 2003, following Shenyang and Tianjin, Bridgestone A third tire factory was established in Wuxi; in December 2008, its fourth plant in China, the Bridgestone Huizhou plant, was officially put into operation. In 2010, Bridgestone’s four tire factories in China have achieved “completely zero emissions” of industrial waste.

In 1989, Michelin set up a representative office in Beijing, China; in December 2001, Michelin (China) Investment Co., Ltd. was established and its headquarters was in Shanghai. So far, Michelin has set up four factories in China: Michelin Shenyang Tire Factory, Shanghai Michelin Warrior Tire Co., Ltd. Passenger Tyre Factory, Shanghai Michelin Warrior Tire Co., Ltd. Wire Factory, and Michelin Shenyang Tire Co., Ltd. Shanghai Branch (Shanghai) Tire changing factory).

On May 18th, 2011, the first factory of Continental Horse Brand Tire in China officially opened in Hefei, Anhui Province. At present, Continental Group has 18 production bases, 8 research and development bases, and 15 sales offices in China.

In 2005, Pirelli established a factory for production of radial truck tires in Shengzhou, Shandong Province. Since its inception, it has accumulated more than US$400 million in investment, and plans to further increase investment in order to increase production capacity. According to reports, by 2014, Pirelli plans to expand its retail stores in China to more than 3,000.

On July 16, 2012, Sumitomo Rubber held the opening ceremony of Sumitomo Rubber (Hunan) Co., Ltd., its second tire factory in China. The tire factory was officially put into production.

Toyo Tire's sedan and light truck tire factory in Zhangjiagang was completed in December 2011. Hankook Tire entered China in 1996 and built two production bases in Huai'an, Jiangsu, and Jiaxing, Zhejiang. Its tire plant in Chongqing was officially put into operation on September 11, 2012. In addition, Cooper Tire also successively opened two factories in China.

It is understood that among the newly released World Top 75 tires in 2012, the top ranked companies have set up at least one factory in China. According to relevant sources, these giants generally have a fixed set of routines. They first set up factories in China and then sell them. After everything is ready, they set up R&D centers to research and develop new products, and further strengthen the maintenance of their brand image. The results are very good.

Although the pace of development of the Chinese auto market began to slow this year, the world-renowned tire company has ambitious plans for expansion in China, and a new tire investment boom is emerging in China. According to analysis, in the global investment budget of a multinational tire company, its investment is mainly concentrated in Asia, where China and India dominate, and the proportion is almost half.