China's largest market for BMW

It is understood that despite the fierce competition in the luxury car market, BMW's growth rate still marvels opponents. In 2012, the Chinese market has for the first time become BMW's largest market in the world.

Dai Lei, senior vice president of BMW Brilliance Marketing, pointed out that 2012 is a very critical year for BMW, and the Chinese market has for the first time become the largest market for BMW cars in the world.

In the first 10 months of this year, BMW's sales in China reached 264,000, an increase of 35.2% year-on-year, far higher than the average growth of luxury cars. This is attributed to the imported BMW and domestic BMW. Dai Lei said that BMW Brilliance sales accounted for approximately 50% of BMW's sales in China. BMW Brilliance sales increased by approximately 46.4% year-on-year, of which BMW X1 sales exceeded 31,000, an increase of over 125% year-on-year; BMW 5 Series Long Wheelbase models With an average monthly sales of more than 8,000 units, it is expected to be BMW's first annual sales of more than 100,000 vehicles in China. Xu Zhijun, president of BMW (China) Automobile Trading Co., Ltd., pointed out: "At the beginning of November, BMW Group achieved a cumulative sales volume of over one million vehicles in the Chinese market."

In 2012, BMW Brilliance’s new products were frequently listed. Dai Lei said: “This year is a big year for BMW Brilliance products. All our products have new upgrades and new launches. For example, the domestic BMW X1 was launched in March and opened up a new market segment. The monthly average sales volume has reached 4,000 units. The new BMW X1 will be launched in the second half of the year. In addition, at the Guangzhou Auto Show, we have introduced stylish models including the 328Li.” In 2013, BMW will introduce 5 new models and 5 models to China. Models. At the same time, the new i brand and related models will be launched in the Chinese market in parallel with the European market next year.

The most productive problem with BMW's headache has also been solved. Dai Lei told reporters: "In the past few years, our products were in short supply and our production capacity was tight. With the commissioning of the new Tiexi plant in May this year, our production capacity has slowly increased. The medium-term production capacity of the Tiexi plant can reach 200,000."

At the same time as capacity expansion, the BMW car network has also expanded significantly. Dai Lei said: "Recently, we have made great efforts in network construction. We are proud to say that in the luxury car field, BMW has the largest network coverage. At present, we have built more than 300 outlets in China by the end of this year. It will reach 350 outlets.In addition, in many cities, BMW is the first luxury brand to enter.At present, the sales of luxury cars in many third- and fourth-tier cities have grown rapidly, and after entering these markets, we accounted for over 40% of the sales. Segment market share."