Wang Fengying, the current General Manager of Great Wall Motor Co., Ltd., exudes a calm and confident demeanor that reflects her sharp mind and quick decision-making skills. As a professional leader, she has always pursued her career with determination and a clear vision. Holding a master’s degree in economics, she brings a unique and insightful perspective to the automotive market. Her achievements include awards such as "Heilongjiang Outstanding Young Entrepreneurs" and "Chinese Marketing People Jinding Award – Outstanding Marketing General Manager," yet these accolades have not changed her grounded and authentic personality.
Recently, the news that Great Wall Motor plans to invest 10 billion yuan in passenger car development has sparked significant interest and debate. In a sluggish and uncertain auto market, such a bold move is both exciting and surprising. As a company originally known for its pickups and economical SUVs, how can Great Wall afford such a massive investment? Is this a genuine plan or just marketing hype?
To uncover the truth, I recently visited Great Wall Motor and had an in-depth conversation with Ms. Wang. Upon arrival, I was informed that she was still in a meeting, but by nearly 11 a.m., she appeared and immediately presented a four-year investment and development plan for Great Wall. It seemed like a recent board-approved document, and the content shocked me even more: the total investment in passenger vehicles over the next four years would be 10 billion yuan, not the previously mentioned 5 billion.
The plan includes a new K-series production base with an annual capacity of 100,000 units, set to launch in October. There are also 200,000-unit projects with international-level technology, a small-displacement family car project with a design capacity of 200,000 units, and a component development project in Baoding. The total investment across all projects is approximately 3 billion yuan.
By 2008, Great Wall aims to produce a diverse range of vehicles, including pickups, SUVs, MPVs, and small family cars. The company is already making progress on the first phase of the K-series project, and the second and third phases are under construction. According to Wang, the company is not just talking about big investments — it's actively executing them.
She explained that before the Hong Kong listing, Great Wall had already accumulated over 1 billion yuan in internal funds, and the listing raised another 1.8 billion yuan. The company also has strong credit lines from major banks and plans to use refinancing as a future funding source. While the 10 billion yuan investment is substantial, it will be spread over four years, allowing the company to grow steadily.
Wang emphasized that Great Wall’s development has always been rational and strategic, relying on self-sustaining growth rather than reckless expansion. She believes that the Chinese auto market still has great potential, and Great Wall must seize the opportunity to scale up quickly. With a strong R&D team, advanced technology, and a diversified product lineup, the company is well-positioned for future success.
In conclusion, Great Wall Motor is not just dreaming big — it's building a solid foundation to support its ambitious goals. Whether it will succeed remains to be seen, but one thing is clear: the company is moving forward with confidence and purpose.
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