The nation’s first consumer-automobile professional website, New Car Evaluation Network, recently joined forces with CooperTires, a global replacement tire specialist, to launch a “New Year’s Gift†national prize survey. This event was launched for car consumers across the country. It aims to fully understand the familiarity of auto consumers with automotive products, reminding consumers to pay attention to the maintenance of automotive products and focus on driving safety.
The “New Year’s Gift†national prize survey was organized by New Car Evaluation Network and was launched online from January 21 to February 20, 2009. Nearly 10,000 consumers have participated in the survey. Cooper Tire provided strong support for this event. It will provide Cooper platinum customers such as Cooper Zeon ASP, which is designed specifically for the Chinese market and is perfectly compatible with comfort and handling, to the fortunate auto consumers participating in the survey. The user introduced the tire conservation strategy. Cooper also hopes to remind consumers to pay attention to tire usage, pay attention to tire maintenance and maintenance, and pay attention to tire safety.
As a tire enterprise with a history of 100 years, Cooper Tire always pays attention to cultivating consumers' tire safety awareness, guiding them to use tires correctly, and ensuring the safety of roads. After entering the Chinese market, Cooper actively promoted tire maintenance knowledge to users. Cooperated with Shanghai Traffic Safety Day, Cooper Tire promoted the "Tire Safety Week" to provide free testing and security for millions of car owners in Shanghai; participated in a 1,000-person test drive event initiated by "Pacific Carnet" and spent money on car testing at the scene. The tire maintenance manual was issued to promote the safety of tires; various tire maintenance tips were introduced one after another to remind owners to care about tire maintenance in different weather conditions. In addition, Cooper also launched a number of in-store service measures to mobilize relevant technical personnel to in-depth frontline guidance for distributors and consumers of tire maintenance skills. In terms of products, Cooper also considers the safety performance of the tires as the primary consideration. The award-winning product of the “New Year’s polite†investigation activity, the Cooper Zeon ASP tire, has both safety and controllability, and can be said to be safe and comfortable. In one high performance tire.
Choosing to cooperate with the new car evaluation network in this investigation activity, Cooper Tire hopes to more accurately target market demand and better serve consumers through this first consumer automotive professional website. The new car evaluation network strives to deliver professional products and accurate news reviews to the majority of car users. The “New Year’s Gift†national prize survey activity provided a platform for online communication for the majority of car users, and the survey was conducted at the same time. The first-hand information obtained will also improve its existing consulting services and provide consumers with more accurate purchase information.
The “New Year’s Gift†car contest national prize survey page:
Http://Questionnaire.aspx
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