China's tire industry is one of the industries that suffered the most foreign trade barriers in recent years. Shandong's tire production capacity accounted for half of the country's total. Under the current situation in which the overall growth of the province's foreign trade exports was modest, Shandong Tire Co., Ltd. relied on the "technology + brand" strategy to achieve a strong growth in the contrarian.
Recently, several new tires were put on the production line in Delicate Group. This is a new product launched by the company in response to the EU's upcoming "Tire Labeling Regulations."
Wang Feng, vice chairman of Linglong Group Co., Ltd., said that the global tire sales in the EU should be affixed with a label, which has three indicators, low roll resistance, noise, and wetland grip. After a thorough review of the existing products, it was found that it was at a relatively low level in the EU's labeling law. Such products were eliminated, and a new pattern of new products was introduced.
US special security case, EU noise certification, anti-dumping investigation... In recent years, more and more trade and technical barriers have been blocked by China’s exports of tires, testing the ability of companies to adapt to market and technological innovation. In the face of the crisis, the eight largest tire companies in Guangrao County united to purchase raw materials.
Song Jian, Manager of International Trade Department of Shandong Yongsheng Rubber Group Co., Ltd., told the reporter that these eight companies are able to account for one-fifth of the country’s production capacity in the country. Then they implement bail-in-buy purchases in their purchases and the costs are greatly saved. They have improved their profit margins.
Having experienced the initial stage of “OEM productionâ€, more and more companies have realized the importance of nurturing their own brands. Jinyu Group gave up immediate interests, reduced the proportion of OEM products, and made great efforts to promote overseas brands.
Wang Xiaoyu, manager of the strategic development department at Jinyu Tire Group, stated that OEM is not a long-term solution. If the company develops, it still needs its own independent brand. They also registered a lot of trademarks overseas and protected the brand. The vast majority of overseas products are their own brands.
The data show that in 2011, Shandong delivered tire delivery value of 7.834 billion US dollars, 54.06% year-on-year; January-May, Shandong tire export delivery value of 3.267 billion US dollars, an increase of 29.4%, higher than the average national export growth rate of 20 More than %, in the general industry downturn in the circumstances to achieve a thriving.
Zhang Hongmin, chairman of the Shandong Rubber Industry Association, said that not only is the volume of exports increasing, but also the quality of the products has been greatly improved. Enterprises regard these external technical barriers as the internal impetus for the improvement of the quality of enterprise products, and have intensified efforts to adjust and develop product structure. The level of product quality has taken a big leap forward.
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