As the year 2023 comes to an end, it's time to reflect on the automotive scene in Europe during 2022. Two major players, Volkswagen and Stellantis, continued to dominate as the top car manufacturers on the continent. However, what truly captured attention were the brands that resonated with European consumers. In this article, we take a closer look at the best-selling brands of 2022, highlighting their performance and impact on the market.
Volkswagen Group maintained its leadership in passenger car production across the EU, UK, and EFTA region. Yet, the competition was fierce, with Stellantis and Renault also making strong moves in a market that saw a 4.1% contraction, resulting in just over 11.2 million new vehicle registrations.
One of the most notable achievements of the year was the Peugeot 208 being named the best-selling car model in Europe. Additionally, Dacia stood out with a remarkable 16% sales increase, showing that even less traditional names could make a big impact.
In the following sections, we will present the complete list of the top 10 best-selling brands and explore the factors that influenced their success or challenges in 2022.
**What were the best-selling brands in 2022?**
The automotive landscape in Europe in 2022 was shaped by both consistency and change. Some brands saw steady growth, while others faced significant declines. Here’s a breakdown of the top 10:
**#10 – Hyundai**
Hyundai maintained its position as the tenth best-selling brand in Europe, selling 518,566 units in 2022, a slight 0.5% increase from the previous year. This growth helped the Hyundai Group secure the fourth-largest carmaker spot in Europe, with a 4.2% overall increase in sales.
**#9 – Skoda**
Skoda dropped one position, recording 538,623 sales in 2022, a decrease of 8.5% compared to 2021. Despite this, the Volkswagen Group remained the leading manufacturer in the region.
**#8 – Kia**
Kia made a strong move, climbing from 11th to 8th place, with 542,423 units sold—a 7.9% increase from 2021. This growth helped the Hyundai Group nearly reach third place in the European market.
**#7 – Renault**
Renault experienced a steep decline, selling 582,766 units in 2022, down 14.1% from the previous year. This drop mirrored similar struggles faced by Peugeot, but Stellantis remained the second-largest carmaker in Europe.
**#6 – Audi**
Audi was the only premium brand to see an increase in sales, with 614,545 units sold—up 2.9% from 2021. This performance helped Volkswagen Group maintain its dominance in the European market.
**#5 – Peugeot**
Despite having the best-selling model (Peugeot 208), Peugeot saw a 14.5% drop in sales, falling to fifth place. The brand still remained the top seller within the Stellantis group.
**#4 – Mercedes**
Mercedes sold 634,697 units in 2022, a 1.5% decrease from 2021. The decline was largely driven by Smart, which saw a massive 39.9% drop in sales.
**#3 – BMW**
BMW moved up to third place, selling 646,538 units, despite a 5.4% decline from the previous year. This marked the first time the brand reached this position.
**#2 – Toyota**
Toyota had a breakthrough year, increasing sales by 7.6% to 766,769 units. This was the first time Toyota ranked second in Europe, and it also became the most searched car brand online in 2022.
**#1 – Volkswagen**
Volkswagen retained its position as the top-selling brand in Europe, selling 1,197,455 units in 2022, a 6.9% decrease from 2021. Despite the drop, the Volkswagen Group remained the largest carmaker in the region.
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